Understanding Local SEO Practices – What To Pay Attention To

SEO is an integral part of the website owner’s success when it comes to online advertising. To effectively compete and succeed for a good spot on search engine rankings, the business owner has to pay attention and implement local SEO practices into their overall strategy and take these factors into account:

1. Guideline compliance

When it comes to search engine optimisation, search engines like Google facilitate and include guidelines to users. By taking steps to ensure that all guidelines have been adhered to, this allows the business to be qualified as local by Google’s definitions. In addition, this also helps Google discern the relevance and reputation of the business.

2. Website Optimisation

Another crucial step in local SEO practices that business owners should take care to follow would be to properly optimise their website to benefit local and organic search. This can be achieved with the creation of user-friendly mobile responsive website that contain highly relevant/useful content, keyword analysis and injection in a natural manner, meta tag improvements, and more. Search Engines like Google will then be able to better locate and index the contents on the business owner’s website.

3. Citations

Perhaps one of the most common yet useful of local SEO practices, the auditing of citations and listings have proven to improve website rankings on search engines. Business owners are recommended to regularly take up the practise of auditing their existing citations for inconsistent/incomplete/duplicate listings and to ensure that the listings are developed on important local business data platforms instead of dubious sites. In addition, the development of geo/industry specific citations are excellent measures as well. This not only serves to protect the business’ reputation, it also gives businesses a big boost in terms of establishing identity amongst local search results.

4. Rich Snippets

Research has shown that the use of rich snippets have done wonders when it comes to increasing the website owner’s click through rate. While the whole fuss over structured markups have relatively quietened, the implementation of such SEO practices can still serve to refine and strengthen your whole SEO strategy. Structured markups are a great way of properly shining the spotlight onto your corporation’s services and products, with the inclusion of persuasive and accurate information that are likely to encourage conversions (reviews, number of ratings, price and more).

5. Links

Relevancy is one of the most important factors that contribute to the search engine ranking of the business owner’s website. While it is beneficial to have your website discussed, backlinked and shared, regularly checking for problem links should be one of the SEO practices you never miss. Make sure to disavow or resolve any problem links, and to seek out link opportunities only through safe methods like local editorial contributions, sponsorships and reputable industry links.


Displaying Additional Posts In Your WordPress Website Layout: How and Why

By encouraging users to spend more time on their website, business owners stand to gain a higher probability of sales conversions as well as the relevancy of their content increasing. To do so, certain editing can be done to their wordpress website layout. For example, choosing to display and include additional posts. Here’s how to do so:

Traditionally, a well developed wordpress website layout comes with built in taxonomies for content sorting- categories and tags. Categories are usually used for users who want to group their content in broad topics and further split them up into subcategories for easy access. If you aren’t using the default wordpress URL structure, you may find that your categories and subcategories are not included in post URLs, but you can easily work through these by coming up with your own.

First, settle on a structure you wish to use. A general URL structure recommendation would be a website/category/subcategory wordpress website layout for friendlier indexing and reading. This is particularly useful for SEO since it improves navigation while allowing you more room to input keywords and text. Once you are clear on the structure you want to use, you can set it up under the Settings option of your WordPress admin control section.

Choose the Permalinks feature and select the custom structure option (under common settings). Next to the custom structure, add / %category% / %post name% / in without the spaces. Save the changes to sore the custom settings and allow WordPress to begin including category and subcategory.

Now whenever your website visitors access your website and read your posts, they will be able to see the category and subcategories your posts are classified by. If they are interested in the content you have placed up and are interested in reading more, they can easily access related posts by clicking on or navigating to them based on your subcategories, thereby increasing the amount of time they stay on your website.

Another nifty measure you can consider adding to your wordpress website layout would be random post display. Most developers have created plugins that can easily achieve this result. One recommended plug in would be the Advanced Random posts widget plugin. This plug in can be installed and activated as a widget. This widget can subsequently be added into your wordpress admin panel sidebar and you can tweak the settings as you wish- select different posts, show excerpts/thumbnails and even display relevant posts from specific categories.


Creating Abandoned Cart Emails Using MailChimp Software

Abandoned cart emails are a good marketing method to encourage users to follow through with sales conversions. If you are thinking about using the MailChimp software for email marketing, you could also make use of the software to create abandoned cart emails as well. Here’s how you can do so:

Before you are able to create abandoned cart emails, do note that you will need to connect your ecommerce store to your MailChimp software. You will also need an author level access or higher in your paid MailChimp account.

To begin, you will need to add automation using your MailChimp software. Navigate to the automation page and select add automation before locating your Explore Automations page. Under this page, look for the abandoned cart series automation option and click on it to activate a pop up modal. Think up a specific name for your abandoned cart series and choose your store from the drop down menu presented. Now you can move on to customise your abandoned cart email.

During this process, you can choose to add or remove emails and design the contents for each. You will also be able to edit the settings of the emails on an individual level. The MailChimp software typically includes up to 3 emails by default, along with different trigger options: When the subscriber has abandoned the cart in your ecommerce store for one hour, one day after the previous abandoned cart email was sent, or three days after the previous email had been sent.

Ensure that important fields like email names, subjects, from, and other relevant details are set up. Select the template you want applied to your abandoned cart emails and make sure that the cart content block feature is included in the template. You can also drag the feature into your email layout if the template does not come with it.

Change the trigger, delay, schedule, activity and segment settings through the automation builder before moving on to edit your automation workflow. Once you have everything set to your requirements in your MailChimp software, review the checklist and confirm it. You will then be given the option to review and start your workflow automation process.


5 Content Optimised WordPress Theme Design For Website Owners

If your wordpress website deals largely with content, you will require the use of a WordPress theme design that is content optimised so as not to compromise on the quality of user experience. Here are 5 recommendations for content optimised wordpress theme designs catered to website owners:

1. Marketica

Marketed as an advanced ecommerce wordpress theme, Marketica is a wordpress theme design that facilitates convenience since it allows up to 4 different vendor plugin integration. This easily converts your store to a vendor marketplace with detailed profile pages, trackers for sales, product display and more. To facilitate the process, there are explicit guidelines as well as an easy to use visual composer builder.

2. TheFox

TheFox is a wordpress theme design that is optimised for both content and design, which is ideal for businesses who focus on creativity. Functioning as a multi-purpose content optimised wordpress theme design, TheFox comes with flexible visual composers that allow users to customise their themes with ease. In addition, support for the theme is professional and readily accessible.

3. Karma

Another content optimised wordpress theme design of choice would be Karma. Comprehensive, sleek and user-friendly, Karma is a wordpress theme that just about anyone can use- even beginners! This wordpress theme design comes with automatic updates, intuitive design choices, minimalistic styles, SEO optimisation and support!

4. 3Clicks

For users who prefer a more professional corporate design, the 3Clicks wordpress theme design would be a good option to consider. Especially since the theme comes with responsiveness and WooCommerce support. 3Clicks enables wordpress owners to make a lot of different customisations. In addition, 3Clicks also includes support, a streamlined admin panel and SEO optimisation.

5. Blue Diamond

Fancy an intuitive and responsive wordpress theme design that facilitates website owners with all the necessary tools needed to establish an individualistic business presence? Blue Diamond is an ideal choice! This wordpress theme design comes built in with different layouts, live colour changes, SEO optimisation, localisation features and more!


5 Facebook Marketing Features You May Not Have Known About

To better facilitate users in their advertising endeavors, Facebook continues to revise their features and create more accessible functions for business owners. If you are looking for subtle ways to improve your Facebook advertising strategy, you can consider exploring these 5 Facebook marketing features:

1. Facebook Live

Facebook has enabled livestreaming features for not just individuals but corporations as well. If you are looking for customer engagement and to boost awareness of your products/services, you can actually make use of Facebook Live to conduct sessions like Live Q & As, product demonstrations and even gauge your customer’s level of interest by offering product discount codes to users who access your live stream. While it is still relatively new, businesses should consider adding this feature into their overall facebook advertising strategy.

2. Pages To Watch

Out of all facebook marketing features that are currently available, the pages to watch feature still warrants some special attention. This nifty little feature is an excellent method of keeping up with your competitors, analysing their page and methods before making improvements to your own Facebook advertising strategy. You can follow up to a staggering amount of 100 brand pages by making use of the Insights section to locate the pages to watch tab. You will then be able to add them to your list and Facebook will offer detailed views of their posts, optimising them for quick viewing.

3. Audience Insights

Another one of the most interesting yet hidden facebook marketing features included in the popular social media platform would be audience insights. This feature actually provides business owners with detailed information regarding their target audience, which would ultimately aid greatly in providing relevant/useful content. The more useful and relevant the business owner’s content, the greater engagement they will earn. So if you are looking to improve your facebook advertising strategy, make sure not to miss audience insights!

4. Custom App Icon Creation

If your corporation makes use of other apps like instagram, youtube, twitter, mailchimp and other relevant ones, you will be interested to know that facebook actually allows for custom app icon creation. Out of all facebook marketing features, this is rarely touched on and yet can serve to improve user experience greatly. Add the apps you are using, along with their icons and make use of the Manage tabs option to add or remove tabs. You will be able to link all relevant sites to your business page and easily have customers associate them to the relevant platforms just by looking at the icons alone.

5. Pin Posts

Simple yet extremely useful, this facebook marketing feature helps businesses draw focus to important posts such as announcements, events, giveaways, promotions and more! All you have to do is locate the post, select the down arrow and choose pin to top! Another recommended facebook advertising strategy is to rotate pinned posts often, especially those that are particularly time sensitive. Do try to mix them up so as to showcase variety in your posts.


Adding Categories and Subcategories To Your WordPress Website Content

Categories and subcategories are often used by website owners to keep their wordpress website content organised for easy access. By default, WordPress uses both categories and tags to assist others in sorting through their website materials. While there is no fixed system on how wordpress website owners are required to organise their files, categories are typically used to store broad topics, while subcategories are used to further organise them into specific topics.

When using default WordPress URL structures, it is easy to notice that the user’s categories and subcategories are nowhere to be seen in post URLs. However, including the category or subcategory post URLs are a highly recommended step since it helps make your wordpress website more user friendly and matches the navigation on websites easily. This is advisable since it offers you the opportunity to inject keywords, which would benefit your overall wordpress website SEO.

To begin adding both categories and subcategories into your WordPress website, visit the settings tab. Locate the page for permalinks using your WordPress Admin and choose the custom structure option made available under common settings. You will then have to add (/%category%/%postname%/) as the structure in the field next to the custom structure and save the changes. This should ensure that your wordpress website will begin generating and including the categories, as well as subcategories.
Test out the function by either editing existing posts or attempting to create a new one. You can file the post under the category of your choice and apply it by selecting update. The changes will be present in it’s permalinks. Do note that wordpress tends to choose category by alphabetical order, and so the URL will structure itself in such a manner.

WordPress also offers priority to the category (parent) first before the subcategory (child). So if you decide to choose the subcategory but neglect to select the patent, the wordpress website will automatically include the patent in. This is a general structure that your website would follow, if you have sub-subcategories however, they would all be included into the generated URL in a format similar to (website.com/main category/subcategory/sub-subcategory).


Using MailChimp For Mobile in 5 Straightforward Steps

To facilitate it’s users with both functionality and accessibility at all moments, MailChimp has taken a step forward by introducing mobile applications compatible for both iOS and Android. If you want the convenience of having access to essential functions even when you are on the road, you can consider downloading and using Mailchimp for mobile.

There are currently three basics when it comes to using MailChimp for mobile. The abridged version of the MailChimp web application (Mailchimp for iOS/Android), MailChimp snap and MailChimp Subscribe. Depending on your requirements, you can consider which ones you wish to download. If you need access to your campaign stats, Chimp chatter and subscriber management, you can use MailChimp for iOS or Android. If you want to create sign up forms for your list, sync subscribers and more, the MailChimp subscribe would be ideal to download as well. If you want focus on picture based email campaigns, then the MailChimp snap app is the most ideal. Today, we’ll focus on using MailChimp for iOS and Android:

1. Basic

MailChimp for mobile is a simplified mobile optimised version of the basic MailChimp web application so do understand that there may be certain functions that are not available when you are using MailChimp for mobile. Download the app for your mobile and connect it to your MailChimp account. Make sure you have at least manager level access .

2. Navigate

Once you have successfully connected your MailChimp account, you can navigate through your campaign/list statistics, view reports, manage and add subscribers, send draft campaigns, export or share campaigns and pause/resume automation emails. For android users, navigation menus can be access using the icon on the top left. For iOS, your navigation menu is fixed at the bottom of the screen.

3. Settings

MailChimp for mobile also allows it’s users to tweak their account settings through the app. Android users can tap on the three dots on the upper right to enable the account section. If there are issues with the application, here is where reporting and contacting can be done. iOS users can access the same functions by tapping the accounts option right on their dashboard.

4. Reports

The reports section of the MailChimp application typically displays the reports of campaigns that the users have recently sent, together with click rates for each campaign so users can simply tap specific campaigns to view the report on Android. They will be able to access performance graphs spanning for 24 hours, and also view A/B testing results. For iOS, the same accessibility is offered. For a report view of detailed stats, iOS users should look into the report overview screen. View campaign, export and other essential functions will be found on the top right. In addition, iOS users can alse see e-Commerce link statistics.

5. Automation

Automation for android users can be accessed through the automation section. Tap to view individual active or paused automations. iOS users enjoy the same accessibility along with the added functions of being able to export to share the reports.


How To: Manage Shopify Shop Check Out Options

Once you have successfully established a Shopify shop, you should proceed to manage your check out options before allowing your Shopify website to go live. Take a look at some of the best shopify stores there are out there and gauge what checkout options they have available- what checkout options out of all options can you support?

Locate the checkout settings section under your Checkout tab. Concentrate on the customer accounts section and choose whether you want the customer to be prompted to create their own account for your Shopify shop. If you disable this option, customers will not be prompted to log in or sign up. As a result, they will be required to enter their details at the checkout page since there is no prefill. You can also allow for optional settings where customers are not obligated to check out when they create the accounts. Their information will only be prefilled when orders are placed.

Disable the option fields you do not require and make basic changes to whatever you require. To do so, your Shopify shop usually allows you to either set the option as Optional or Hidden. Once you have set up the required information, locate the order processing section to set it up. This order processing section dictates how your Shopify shop will respond during checkout events.

The order processing section is where you can decide to allow customers to choose if they want to use their shipping address as the billing address. This is also the area where you collect email marketing information- you can prompt customers to choose to receive email updates from you. Checkout customers who indicate consent will have their details added to the Accepts Marketing group inside your Shopify website. For paid orders, you can choose to either archive the order or not. Archiving orders is a general recommendation since it allows you to keep track of orders that are still open.

If you need to inject codes to thank you pages in your checkout section, you can do so with the additional content box. Shopify shop owners can choose to enter either HTML, conversion tracking scripts, referral tracking scripts, liquid codes and more.

To safeguard your interests and also add on to your shopify shop website’s professionalism, users can choose to add in refund/privacy or TOS statements under the footer of their checkout pages. Once all is done, click save to apply all the changes.


Facebook Marketing Ad Policy Improvements To Pay Attention To

To ensure the performance and quality of facebook marketing for small business owners, Facebook has recently enforced certain ad policy improvements. If you are a business owner who intends to make use of facebook marketing, there are some policies you have to keep in mind. Take the time to refine your facebook advertising strategy and ensure that your advertisement fulfills all requirements:

Discriminatory Advertising

Facebook is taking notice and enforcing strict regulations against disciminatory advertising. Revise your Facebook advertising strategy for any content and advertisements that may deprive others wrongfully of opportunities (housing, employment, credit etc) or paint others in a negative light regarding personal attributes.

Facebook does not allow advertisements that marginalise people based on ethnicity, race, origin, religion, age, sexual orientation, family, gender identity, disability and more! As of this moment, there are strong enforcement tools set into place to identify ads that may fall under sensitive category. Advertisers will be notified quickly of any possible policy violations. Failure to comply may result in ads being disapproved.


If facebook advertisers intend to display ads that provide opportunities like housing, employment, loans and other opportunities, Facebook will register and require the corporation to provide credentials. Advertisers will have to update their advertisement according to the policy laws and certify that they are complying with the requirement.


To effectively save facebook advertisers for having to repeatedly revise their facebook advertising strategy as well as content, Facebook encourages users to educate themselves through being mindful. Facebook advertisers can opt for advertiser education where additional information is provided as a general guideline under the advertising policies section. Advertisers can rely on the information on their anti-discrimination policy as well as the educational resources that are provided by credible sources like civil rights groups and government agencies.

Take the time to apply these changes and scrutinise your facebook advertising strategy for any possible content that could be potentially discriminatory today!


SEO Meets Social Media Advertising: How To Maximise Ad Potential

Social Media Marketing can actually contribute quite a significant portion when it comes to your SEO too, especially with the growing importance it has in everyone’s daily lives. Social Media has now equipped businesses with necessary tools and features to best earn online conversions. For example: Ads. Maximise your ad potential through Facebook Advertising today and get value for your company’s business:

Throughout the years of Facebook growing as a social media platform, the site has undergone several revisions, most of which are beneficial to corporations and their advertising efforts. One of the best features that have since been introduced is the Facebook Graph Search. This unique feature assists advertisers by displaying social graphs that reveal personalised search results for content that is currently being searched through Facebook only. Essentially, this feature acts like a database, with output extending through facebook pages, applications, places, images, groups and more.

Begin optimising social media advertising on Facebook for SEO by making sure that you have selected the right categories, input succinct and concise information about your business type, include keywords, post relevant/up to date content with the right settings (public, sharable). Check to make sure your page name and the URL link are natural, direct and useful to your business and backlink back to your own website so consumers can access more information.

Plan and regularly post content- you can do so by sharing important content from your website to your facebook page so that your following can access and read or share them with their own social circles, thereby increasing your organic reach. Pay attention to Facebook engagement signals as well- these can also be optimised for ranking signals. Explore and get creative by deciding what engagement signals you want to keep track of, and what you want your potential consumers to do.

Next, come up with advertisements, promotions, campaigns and competitions that will encourage your following to heed the instructions. By attracting the right attention from your following, you will be able to establish a strong ranking signal, opening you up to more insight.

You should also pay attention to the frequency your content and ads appear on your following’s newsfeeds. The more they interact with your page, the more your content will appear on their page so make sure you encourage them to regularly interact with your Facebook page. All these efforts are designed to keep your Facebook page relevant and noticed by potential customers. The more organic reach is achieved, the more reach your advertisements will have.

In order to increase ad potential, it is first important to optimise your social media advertising reach and efforts. Combine SEO and your social media platform today and witness a change in the effectiveness of your advertising!

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