6 most popular web design tools used in 2015

The pursuit for perfection is a never-ending race, one designers and developers know well. As a result, designers and developers are always driven to exploring better options and software in order to further hone their skills. If you are a designer or developer, or an aspiring one at the very least- sit up. Here’s 6 of the most popular web […]

How to boost up your business using Facebook Marketing?

Facebook has become an efficient driver of conversions and sales for many businesses. An excellent Facebook marketing campaign makes a business discoverable, connected, insightful, and timely. To successfully market your business on Facebook, you must understand Facebook’s unique opportunities, as well as how it differs from the other media. Want to know how to boost up your business using Facebook […]

Split-testing in Ecommerce stores- why it’s good

Marketing is partly a science, partly an art, and partly luck. Testing everything and assuming nothing is the sure-fire way of doing away with the luck bit. Split-testing, otherwise known as A/B testing helps to remove guesswork and assumptions from marketing. It involves the use of special software to split the traffic into two parts, and running different elements or versions of the […]

4 ways to identify good keywords

The importance of a good SEO ranking cannot be emphasised enough for any corporation or individual that runs their business online. With businesses being conducted on the Internet, it is important for one to identify the right keywords that are going to increase traffic to their sites and possibly increase their sales and brand awareness. There is a lot that […]

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