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Dominate Local SEO Results In 5 Evolving Steps

Reach the top search engine search engine rankings and maintain your position by consistently applying these 5 SEO steps! Evolve your SEO along with the changes in search engine algorithms and don’t be afraid to run tests in order to plot your next step. Here are 5 steps you should be taking in your process of reaching the top position:

1. Google Local

Despite popular belief, Google local is still important when it comes to local search. Make full use of your advantages by claiming your Google My Business page and be sure to fill in all the relevant fields with as much information as you can- anything that potentials can identify you with. From logos, to addresses, business hours, descriptions and business types. This information not only helps Google differentiate you from others who do not have verified listings, they also earn you a better chance of your business page showing up in local search results. Besides, it is this information that customers need while on the go.

2. Citation Listings

Make use of formal and trusted online business directories for citations. The more your company name appears in local business listings, the higher chances of earning relevancy you will get, thereby increasing your local rankings. Make sure to use the NAP format when submitting those listings and do your research- you want high quality and trustworthy online business directories. Shady directories can actually cause adverse effects to your SEO instead.

3. Content

Writing content designed for and targeting the local markets can greatly boost viewer interest as well as relevancy. If you want to be able to compete locally, then focusing on producing local content is imperative. Writing news on current local affairs, events, activities, and other relevant matters that concern your country and surrounding countries can prove to encourage local interest. What’s more, include local based promotions and specials to really improve customer conversions.

4. Keywords

With content comes keywords. Keyword research is one of the most essential parts of SEO after all, so make sure to do research and include city or country specific keywords throughout your website as well as your content. This will earn you a higher chance of being included in higher local search rankings after you web pages have been indexed.

5. Reviews

Relevancy and quality are two of the most important factors when it comes to ranking in search engines. What better way to prove your reliability as a business than to have customer reviews? Not only will it gain the trust of customers and encourage potential customers to use your services, they also correlate to higher local rankings. Make sure you have a variety of reviews from different sites like Facebook, Yelp or even your Google business page.

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Level Up Your Email Marketing With These 5 MailChimp Templates

Appeal and improve the opportunity for conversion by strengthening your email marketing strategies. If you are using MailChimp, there are actually templates that you can make use of to further draw your online subscriber’s attention in and encourage them to heed your call to actions. Here are 5 MailChimp templates to consider:

1. Supra

Get all your requirements met with Supra today! Supra contains an extensive amount of more than 20 unique email templates that users can choose and customise with. If you are looking for pre-built templates, this is one of the best options that are currently available. What’s more, Supra also has ready made templates that can be used for crowdfunding, order receipts and other important activities!

2. Omail

Omail is a good Mailchimp email template that comes with highly customisable options. With a staggering amount of 200 distinct modules and 20 multipurpose templates that are ranged from different categories to meet different needs, Omail’s range of accessible resources is hard to miss. If versatility and range is something you favour, Omail is the right email template for you.

3. Moka

If you are looking for something more traditional, professional and business focused, Moka is the right email template to pick. Moka contains sections for users to describe their services, highlight important points and even shine their focus on specific top selling products. Moka also comes in a wide range of different colours and variations so as to be able to match brand identities.

4. Fountain

For users who prefer elegance and simplicity, then Fountain is a good choice to consider. Fountain is a beautiful email template that does not subtract focus on the showcase of your brand/products/services even with it’s implementation. Rather, it is designed to complement your contents. Fountain contains 40 draggable modules and above but their aesthetic is constant.

5. Multimail

Multimail is one of the best email templates for MailChimp, with a standard of 10 multi purpose email templates and over, all designed to fulfill multiple uses. In addition, Multimail also contains 179 modules for creative experimentation.

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5 Ways SMEs Can Use SEO To Compete And Succeed

When it comes to online advertising, everyone has an equal chance at succeeding- as long as they strategise and play their cards right. Small and Medium enterprises earn just as much opportunities to compete with their bigger competitors as long as they place in effort in their marketing and advertising practices. One of the best weapons an SME can use to gain leverage would be SEO. Here are 5 ways you can use SEO to stand out in this competitive industry:

1. Keyword targeting

SMEs stand a higher advantage over keywords as well since they are in the ideal position to be targeting keywords that bigger businesses are unable to compete on. For example- keywords that are indirect paths to ROI. SMEs stand a higher chance targeting certain long tail keywords, comparison keywords, and even editorial keywords. The types of keywords that bigger competitors hold a bias against can be just the edge you need to climb higher in addition to your own target keywords.

2. Content

SMEs are generally better able to provide more value with the content they produce. The more relevant your content, the higher and better chances you have at ranking higher compared to others. Target the right keywords and key on producing useful keyword rich content so that you will be noticed even more. Content is something that can be helpful when it comes to judging your quality score, thereby reducing the amount you have to spend for keyword bidding.

3. Flexibility

SMEs are generally given more creative space for exploring outside of set boundaries. Smaller corporations are able to run with ideas and execute ideas to test out things/strategies with lower risk. With less distractions, SMEs can choose to focus on different priorities at a time and manage that, but they can also choose to focus on SEO strategies, thereby getting more done compared to larger teams who need to go through multiple layers of management for approval just as long as everyone is in agreement.

4. Backlinking

Both on page and off page SEO strategies are essential to success in online advertising. SMEs have more range in exploring backlinking and other healthy link building strategies. It doesn’t matter that they are a small scaled business. As long as they backlink and advertise with reputed and well accessed sites, SMEs will still be able to get the views and interaction they require to make things work.

5. Closer Customer Relations

SMEs are at a bigger advantage when it comes to building up authenticity and niche appeal. Due to their scale, SME business owners are able to build closer and more direct relationships with key individuals, both personally as well as on social media. The interaction can set potential customers’ hearts at ease since they are able to understand that the SMEs are well reputed and trusted amongst other corporations in the industry, thereby making them more willing to seek the services of the SME. This will amplify organic reach for content and gain visibility based on keywords.

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Get Started with MailChimp Email Marketing Using 5 Steps

MailChimp is one of the most popular email marketing solutions there are out there for aspiring entrepreneurs and business owners. With it’s easy to use interface and features, MailChimp has brought about so much benefits to it’s users. If you are thinking about using MailChimp for yourself, then here are 5 steps to undertake in order to get started with email marketing:

1. Set Up
The first step is always to begin with setting up a free MailChimp account for your corporation. You will need to provide an email address, come up with a username and password so that you can receive confirmation emails to activate an account. Make sure that your password is not the same one you are using for other important accounts and come up with a secure enough password to use. Once you have received the confirmation email and followed the instructions, you will be able to begin accessing the dashboard.

2. Email List

The second step would be to create an email list. When naming the list, understand that this will show up for your subscribers so something professional is ideal. “[website] newsletter” is a generally good recommendation. You will then be prompted to create an email address for the from section. This address shows up as the sender in the inbox of your recipient. Continue on to address how the recipient signed up to be on your mailing list to prevent yourself from being reported as spam. Fill in the rest of your information and choose Import subscribers or Add subscribers to add your existing contacts.

3. Sign Up forms

Sign up forms are the forms that will appear on your website when encouraging people to subscribe to your corporate newsletter. To create a sign up form, look for the Lists option and use the drop down menu to choose sign up forms. You will then be prompted to select the type of sign up option you want. You can choose to customise your own sign up form under general forms. Take some time to customise the sign up form in a manner that is simple and easily understood, once you are done, you will be able to add your form into your website either through plugins, manually embedding HTML, or any other integration solution.

4. Create Campaign

Now that you have everything set up, create your email campaign. Choose the Create campaign option from your campaigns menu and you will be able to choose between a list of campaign types ( regular, plain-text, A/B split and RSS driven). Go for the regular campaign to familiarise yourself. Choose the mailing list you want the email to be sent to, come up with a campaign name and email subject. You can then set tracking options for your campaign and even connect it to third party analytics like Google for data analysis.

5. Create Template

You will then have to create a template for your campaigns so that your emails look professional and sleek. MailChimp allows users to do so easily with a fully customisable drag and drop editor. You can look for templates to use under the templates menu. Customise until you are satisfied and send yourself a test email to check out the final product. Once you think everything is completed and ready, you will be able to send it out.

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5 Popular Shopify ECommerce Themes To Use

Simplify your struggles by easily achieving both function and appeal at the same time. If you are new to Shopify and the website design, you can save yourself a lot of grief by using Shopify ECommerce templates. Here are 5 ideal and popular Shopify ECommerce themes that you should consider using:

1. Boundless

Boundless is the theme all minimalist lovers would enjoy. This Shopify theme places emphasis on photography with it’s ability to showcase large high-resolution product images. Collection images can also be presented in full width using a grid layout, with easy navigation since menus are fixed to the top of the page even as users scroll down. What’s more, Boundless is search engine optimised with free theme updates and a mobile friendly design interface.

2. Responsive

With an impressive 100% positive rating out of 240 and counting votes, Responsive is a sleek and elegant shopify theme that supports and adjusts to a wide range of screen sizes. Featuring full width banner images and video slideshows, a multi level drop down menu, collection specific sidebar menus, social feeds and product zooms, Responsive is an excellent theme to be trying out for users looking for something simple yet sophisticated to try out.

3. District

If you are looking for a Shopify theme to draw attention to your featured products and collections, then District is definitely a theme to consider. District allows users to promote their latest sale/promotion at the top of their home page, showcase their products in a slideshow, use full screen promotional pop up messages, and more! What’s interesting to note is that District is also capable of helping users promote their story by featuring videos on their store homepage.

4. Envy

Envy is a Shopify theme that promotes a clean promotion and feature-friendly template. Much like District, this theme also allows ful lscreen promotional marketing pop ups with slide shows of top selling products. In addition, users can also make use of multi-level drop down menus for navigation, update customers through an instagram feed, allow extra product details with product zoom and enjoy free theme updates.

5. Weekend

Weekend is a grid style theme that focuses on product imagery so if you want immediate focus to be drawn upon your products, this is the theme to use. A grid style layout is ideal when it comes to featuring products, posts and promotions at a quick glance. Customers can also make use of quick view to take in your product details without having to leave the page they are on since it produces in a pop up. Your photos will also be showcased in high resolution as Weekend is optimised for larger product images.

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Finetune Your WordPress Website Performance In 5 Steps

Time for a little self-reflection: Take a look at your own wordpress website, if it performing at optimal conditions? Are there any areas that require changing? What could be better and how do you begin making these changes? Start fine-tuning your wordpress website performance today with these 5 steps:

1. Meta data

The structure of WordPress as a CMS itself is designed with SEO in mind. Are you fully making use of it for your SEO strategy? Take a look at your meta data. Are you including keywords into your keyword tags? Are the title tags of your blog posts compelling? Did you include the keyword into your title tag? What about your meta description? While they may seem insignificant compared to the other areas of SEO you could be looking into, there is no denying that even the smallest sections can help contribute to your relevancy. So make sure you are using the metadata to your advantage.

2. Hosting

One of the factors that could affect your WordPress website performance lies in your web hosting service too. If your web hosting server is improperly configured or not optimised, your website speed will be affected. On shared hosting, server resources are shared with multiple people so if your neighbour site gains lots of viewer traffic, the entire service performance can be affected. By using a WordPress hosting service on the other hand, you will have the most optimised server configurations to run wordpress on.

3. Plugins

Most people would take to using plugins to optimise the performance of their WordPress website. However, what people fail to realise is that plugins that are poorly coded can actually play a part in slowing down their website. The more plugins you use, the likelier it is that your website performing speed takes a toll. Make sure to test out each plugin and monitor online sources for feedback on it’s credibility, reliability and potential drawbacks before allowing it to stay.

4. Image/Video

Another important practice to undertake is to make sure that all the images on your WordPress website are optimised. There is a possibility that photos come in large file sizes in their original formats so make sure to use compression tools and stick to formats like JPEG or PNG to reduce the file size. Additionally for videos, it is a recommended practice to embed videos instead or uploading the video into your website directly as that costs you bandwidth and affects back up file sizes.

5. CDN

Different users can have different loading times based on the geographical locations they are located in. To make up for users who may have slower loading times, using a CDN (Content Delivery Network) can really help since it’s made up of servers internationally. These servers store the static files used in your websites so every time a user visits, they will be served the static content from the server that is closest to their location.

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5 Ways Google’s Experimental Search Podium Best Benefits SEO

With innovation and creativity at the forefront of their goals, Google has begun implementing an experimental search podium. While relatively new, there are actually some potential benefits that this search podium can bring about benefits in SEO. Here are 5 reasons why this is so:

1. Customer relations

Google’s new experimental search podium allows verified google users to communicate with business organisations through a series of communication channels like text, image, videos and more directly through google itself! This allows customers and users to build direct relationships with one another, thereby encouraging repeat customers as well as enhancing the corporation’s relevancy, reliability, and reputation. This means that conversions will gradually increase as long as users are careful to use this feature well.

2. Content

Content will also be prioritised- once content is published, relevant posts will appear instantly in search engine results relating to publishers. This will enable faster interaction opportunities and a better quality score, if the articles are relevant to customers since they will not be able to access crucial information even faster with just a few searches. This encourages customers to continue staying on the website of the user and increases the chance of improvements in relevancy as well as conversions.

3. Social Sharing

The faster your content is indexed by google, the easier and faster they can also be shared through social sites. This perfectly complements the Google’s knowledge graph- a source of quick information for entities. The increase in content indexing can lead to better search engine rankings, but also an increase in the speed of social media sharing, thereby increasing organic reach.

4. Real time Updating

As mentioned by Google, their aim for the experimental search podium is to begin providing businesses real time updates whenever someone does a direct brand search. By allowing prominency to go to content, this can potentially save up a lot of paid search expenses. The influx of content can also encourage conversions, thereby distracting others from the possibility of negative results in your search results.

5. Reporting Metrics

At the current moment, Google has also begun tailoring and fine tuning their reporting metrics. While there aren’t much progress here at the moment, there is still much to gain from monitoring the Search Analytics reports. Get results and data faster than before and make your decisions at at a better informed level. The more updated your results, the more accurate you would be when planning the next step after all.

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5 Newest Facebook Marketing Features To Use Immediately

With a non-stop passion for innovation, Facebook has recently introduced new Facebook marketing features that are targeted towards entrepreneurs and businesses. If you plan on starting up your own Facebook marketing campaigns, here are 5 of the newest Facebook marketing features you should try:

1. Messenger

Facebook has finally enabled all businesses access to Messenger Platform bots (virtual assistants). This unique feature allows businesses and brands to connect with their customers on a more personal level, leading to better customer relations. Businesses can use these bots to help with services like subscription automation, personalised communication, purchases and more!

2. Multi-Product Ads

Since the availability of it’s traditional ads, Facebook has taken measures to diversify it’s ads by providing business page owners the ability to customise their own ad formats with more features. The multi-product ads, also known as Carousel ads, are an ad format that allows business owners to place in more than one products at a time into one ad with rotation included. Each product placed in can have it’s own title, image, and landing page with the same social share buttons. This is the perfect way to gauge which product has the best response amongst customers.

3. Live

Live videos on Facebook are an immersive, instant and new way to gain views and engagement. With priority being currently placed in live videos, it is rather easy to top the video feeds and gain more organic outreach. Live videos are also a good way to interact with customers, gain immediate insight and more! If you are searching for a way to boost your brand awareness, make use of the live features today.

4. Quote Sharing

To enhance customer experience, Facebook has introduced a new quote sharing feature that simplified the process of sharing price quotes. Quote sharing aids Facebook users in sharing quotes, lines and even text directly from articles, apps and even books so business owners can build share quote buttons directly into their websites and apps. Sharing of content to Facebook is much more simplified and websites can still earn their viewer engagement at the same time.

5. Crossposted Videos

Crossposted videos are videos that can be crossposted easily within and across the account user’s multiple business pages. Business page owners can give other pages permission for video reuse and create entirely new posts without having to reupload a previously uploaded video. This simplifies the video sharing process and also makes it a lot easier to track performance.

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WooCommerce VS Shopify- Which Is The Better ECommerce Platform?

When people talk about ECommerce platforms, WooCommerce and Shopify are most commonly brought up. Due to their responsiveness and ease of use, WooCommerce and Shopify have been steadily growing in popularity over the years but how does one exactly choose between the two? Here’s what to consider:

Set Up

The greatest difference between WooCommerce and Shopify lies in the process of setting up. WooCommerce is a plugin that is optimised for WordPress, you will require a WordPress website. Meaning to say you will need to pay for hosting fees, install the plugin and then set up your store. In contrast- Shopify is a self-hosted solution. That means you won’t have to look for separate web hosts or CMS. When it comes to setting up, Shopify is superior with the ease in which one can do so.

Selling Point

WooCommerce arms users with basic free features that comes in the core plugin, which work well for beginners. However, you will be required to look for extensions and pay for add ons in order to maximise the efficiency of your store. Shopify on the other hand, arms users with free features that cater better for users who require ECommerce features. Even without add ons, you can get essential functions like discount codes, cart recovery systems, facebook selling and more. Though much like WooCommerce, Shopify also offers more add ons to give you that extra boost in capabilities.

SEO

Shopify owns dedicated servers that cater exclusively to their stores, and on average, their page loading and performance are just slightly better than WordPress. Shopify also comes with integrated SEO features and SSL certification that is free of charge. WooCommerce on the other hand, brings about immediate SEO benefits. Since WordPress is primarily considered a CMS platform that is well known for SEO capabilities, the inclusion of WooCommerce further enhances it’s SEO capabilities. It is also good to note that WordPress is much more capable at handling content creation with categories and archives.

Support

In terms of support, Shopify has a support team that is available 24/7 as well as detailed documentation. WooCommerce however, often relies on documentation, user communities and developers for assistance. What’s good to note is that help and solutions are easy to find with developers on board.

Design
Shopify does offer a substantial selection of themes for users to get started on. Depending on the user’s needs, there are both free and paid themes. However, if users are in need of themes with more features, then users may have to rely on Envato Market for more affordable themes to choose from. WooCommerce on the other hand, can be integrated into all WordPress themes. When it comes to compatibility, the theme selection users have are certainly plentiful and versatile.

These are just some of the factors to consider. So WooCommerce or Shopify? Are you much clearer on your desired platform now?

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Setting Up Your Own Shopify ECommerce Store In 5 Steps

Shopify has been gaining the attention of designers and entrepreneurs alike these days. With it’s functionality and useful advantages, it is unsurprising to know that more and more people are growing interested in it. If you are planning on making a name for yourself, now is the perfect time to learn how to set up your own Shopify Ecommerce store. Here’s what you need to do:

1. Sign Up

Sign up for an account with Shopify and fill in the relevant information as instructed. Shopify will then prompt you for additional business details so as to optimise your user experience. After which, you will then be able to create the account and begin acquainting yourself with the basic set up of your Shopify interface. You will then be prompted to set up a list of actions so that you can customise your store and launch it to members of the public.

2. Creating Online Store

Begin with creating an online store by inserting images of the products that you wish to include in your Shopify ECommerce store, along with descriptions and legal parameters like pricing, shipping, inventory stock and more. Once you have finished inserting your product list, move forward to designing the interface of your Shopify ECommerce Store.

3. Templates

Shopify equips users with a wide range of shopify themes to choose from with varying price ranges. You can go for free templates or decide to use paid templates. Make sure to check and ascertain that your Shopify themes are SEO optimised and mobile friendly. You will then need to click on publish theme to apply the theme to your store. Shopify will instantly generate an example of what your current Shopify ECommerce store looks like. If you wish to add more customisation, choose the customise theme button.

4. Page Content

Once you are pleased with how the store is looking, the next step to take would be to make sure that you have your relevant pages set up. Look for the pages section to access the Homepage and About Us page. Make sure to fill in all necessary information about your corporation as you possibly can. Experiment with creating pages, allocate the right pages to drop down menus and test out the navigation. Once everything is running smoothly, you can proceed to set up online payment methods.

5. Online Payment

In order to cater to online shoppers, you will need to integrate your Shopify ECommerce store with an online payments gateway, which can be done under settings, where the payments section is located. As a default, Shopify allows users to integrate with Paypal and accept credit cards through other gateways as well as alternative payment methods.

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