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facebook-marketing-ad-policy-improvements-pay-attention

Facebook Marketing Ad Policy Improvements To Pay Attention To

To ensure the performance and quality of facebook marketing for small business owners, Facebook has recently enforced certain ad policy improvements. If you are a business owner who intends to make use of facebook marketing, there are some policies you have to keep in mind. Take the time to refine your facebook advertising strategy and ensure that your advertisement fulfills all requirements:

Discriminatory Advertising

Facebook is taking notice and enforcing strict regulations against disciminatory advertising. Revise your Facebook advertising strategy for any content and advertisements that may deprive others wrongfully of opportunities (housing, employment, credit etc) or paint others in a negative light regarding personal attributes.

Facebook does not allow advertisements that marginalise people based on ethnicity, race, origin, religion, age, sexual orientation, family, gender identity, disability and more! As of this moment, there are strong enforcement tools set into place to identify ads that may fall under sensitive category. Advertisers will be notified quickly of any possible policy violations. Failure to comply may result in ads being disapproved.

Self-Certification

If facebook advertisers intend to display ads that provide opportunities like housing, employment, loans and other opportunities, Facebook will register and require the corporation to provide credentials. Advertisers will have to update their advertisement according to the policy laws and certify that they are complying with the requirement.

Education

To effectively save facebook advertisers for having to repeatedly revise their facebook advertising strategy as well as content, Facebook encourages users to educate themselves through being mindful. Facebook advertisers can opt for advertiser education where additional information is provided as a general guideline under the advertising policies section. Advertisers can rely on the information on their anti-discrimination policy as well as the educational resources that are provided by credible sources like civil rights groups and government agencies.

Take the time to apply these changes and scrutinise your facebook advertising strategy for any possible content that could be potentially discriminatory today!

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SEO Meets Social Media Advertising: How To Maximise Ad Potential

Social Media Marketing can actually contribute quite a significant portion when it comes to your SEO too, especially with the growing importance it has in everyone’s daily lives. Social Media has now equipped businesses with necessary tools and features to best earn online conversions. For example: Ads. Maximise your ad potential through Facebook Advertising today and get value for your company’s business:

Throughout the years of Facebook growing as a social media platform, the site has undergone several revisions, most of which are beneficial to corporations and their advertising efforts. One of the best features that have since been introduced is the Facebook Graph Search. This unique feature assists advertisers by displaying social graphs that reveal personalised search results for content that is currently being searched through Facebook only. Essentially, this feature acts like a database, with output extending through facebook pages, applications, places, images, groups and more.

Begin optimising social media advertising on Facebook for SEO by making sure that you have selected the right categories, input succinct and concise information about your business type, include keywords, post relevant/up to date content with the right settings (public, sharable). Check to make sure your page name and the URL link are natural, direct and useful to your business and backlink back to your own website so consumers can access more information.

Plan and regularly post content- you can do so by sharing important content from your website to your facebook page so that your following can access and read or share them with their own social circles, thereby increasing your organic reach. Pay attention to Facebook engagement signals as well- these can also be optimised for ranking signals. Explore and get creative by deciding what engagement signals you want to keep track of, and what you want your potential consumers to do.

Next, come up with advertisements, promotions, campaigns and competitions that will encourage your following to heed the instructions. By attracting the right attention from your following, you will be able to establish a strong ranking signal, opening you up to more insight.

You should also pay attention to the frequency your content and ads appear on your following’s newsfeeds. The more they interact with your page, the more your content will appear on their page so make sure you encourage them to regularly interact with your Facebook page. All these efforts are designed to keep your Facebook page relevant and noticed by potential customers. The more organic reach is achieved, the more reach your advertisements will have.

In order to increase ad potential, it is first important to optimise your social media advertising reach and efforts. Combine SEO and your social media platform today and witness a change in the effectiveness of your advertising!

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5 Top Performing WordPress Marketplace Themes To Use

One of the reasons WordPress continues to remain as a popular choice for website owners around the world would be the fact that it is so easily customisable, with plenty of resources one can make use of. Even to this day, the WordPress community continues to grow, design and develop more innovative themes, plugins and features to meet the diverse requirements of different corporations. If you are looking for new wordpress themes to try out, here are 5 top performing WordPress marketplace themes to use:

1. SquareCode

Warmly received by users looking for WordPress themes to design online stores with, SquareCode is an SEO optimised WordPress eCommerce theme. Not only does it come with a responsive design, SquareCode is also known for it’s fast loading times. For users who make use of easy digital downloads to sell digital products, this marketplace wordpress theme can easily integrate with it. In addition, SquareCode comes with filterable menus for the header area, email signup forms and beautiful displays.

2. Makery

Fancy feature rich WordPress themes? The Makery is a marketplace wordpress theme that features sleek clean designs along with a plethora of features. Users can make use of Makery to create stores and highlight their top-selling services. Makery also allows business owners to create call to actions directly in the header area. If you use Google Analytics, integrating it with Makery is straightforward and fuss free. Makery also comes with features like shop commissions, sales counters, carts and essential online store functions!

3. Mango

For users who enjoy multipurpose wordpress themes, Mango is an ecommerce marketplace theme that is definitely worth a mention. Featuring more than 20 demo versions that cover different niche markets, Mango is a theme that features easily navigable grid layouts for your products. You can rely on the layout to easily display a variety of products, add testimonials, feature logos and more! If design is an element you favour, you can enjoy unlimited variations for headers and responsive website designs!

4. Oswad

Another wordpress marketplace theme that is known for it’s versatility would be Oswad. Optimised for design, this responsive theme features multiple homepage demos and allows users the capability to exercise their creativity in customising almost every aspect in the theme. Oswad is also extremely widget friendly and allows users to insert them without much trouble. In addition, this wordpress theme also allows users to integrate with live chat functions, thereby improving the customer’s user experience.

5. Marketify

Website owners can also give Marketify a try! This wordpress theme comes with a rich variety of pre-designed page templates for important store functions like registration, login and contact. Responsive, easily navigable and flexible, Marketify also easily adapts to media functions like video and audio previews. Clients can also choose to use the wishlist or review feature to gather feed back from buyers who visit their online store!

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Maximising SEO Value In OId Content- What to Try

Not everyone is aware but old content in your website can actually be maximised for SEO. New content takes some time to gain effectiveness, but old, already SEO-friendly content, can actually be maximised for their SEO value too. You have to keep in mind not to create duplicate content, however. What you can instead do is this:
Objective

Take a look at your old content and decide on what assets you want to keep repurposing so that it’s shelf life extends. Perform an audit for your content and take a look at what pages you have- decide which you want to unpublish, which you want to update, and which can be repurposed or promoted. This is essential since you may discover that some of your old content are no longer relevant to the services or products you are focusing on now. The content that is no longer relevant can be unpublished or deleted to make room for better quality information, however a general recommended step is to set up redirects (301) so that you can direct users to updated pages instead of having a broken link.

Upgrade

Take a look at the page performance metrics of your old content and sift out ones that have generated the highest levels of audience interest previously. Update the points of said old content so that they can be up to date with the latest changes of information and make sure to use keyword phrases in an organic matter so that your search engines will still be able to recognise and index your page for relevancy and usefulness.

Think about what other upgrades you can do as well: Can you add visuals? Can amendments be made to subheaders? Are the information stated inside up to date and easy to digest? Keep in mind that the revised/new versions of your content still relies on the same URL and remove any possible duplicate copies. Avoid using the exact same metadata and text that has already existed elsewhere even while repurposing. When it comes to syndicated content however, check and include canonical tags.

Sharing

Remember to make use of social media and email lists to draw focus to your repurposed content. You can even come up with content guides and assign your page topics to audience segments in your email listing if necessary! You can take a step further and optimise your old content by creating short form content like infographics, videos, podcasts and the like to entice users into reading more.

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5 Ideal MailChimp Templates To Level Up Your Business Newsletters

Make improvements to your already created business newsletters by trying out MailChimp templates instead! Not only are they sleek and optimised for design elements, you can also express your creativity by applying what you please. Here are 5 recommended MailChimp templates to use:

1. Magma

Magma is a MailChimp template set that is well received for it’s modern and sleek appearance. This particular MailChimp template set contains a staggering amount of up to 35 modules that you can drag and drop with! If you are looking for simplistic yet stylish aesthetics, this ‘flat’ design is definitely one you should consider since it brings professionalism and elegance together in a tasteful arrangement.

2. Breathe

Another popular business-oriented MailChimp template is Breathe. True to it’s name, this MailChimp template is a breath of fresh air with it’s minimal yet customisable interface. Breathe is suitable for a wide range of businesses because of it’s modern appearance, with a professional space for portfolios, service options, client windows and more! If your credentials are to take on a focus, Breathe is an ideal template to try out.

3. Uxmill

Uxmill is a MailChimp compatible newsletter template that is well known for it’s stylishness. Supplying the creative business person with an ability to experiment with it’s styling capabilities, Uxmill dominates with crisp clean lines and versatility. Apart from being compatible with MailChimp, Uxmill also works well with features like HTML, StampReady and even Campaign Monitor for convenience and accessibility!

4. inCorp

If you are strictly looking for something very corporate and professional, inCorp would be the best template for you! Built with corporate design in mind, the visuals in the template are clean, concise and sharp with a no nonsense vibe. Since it’s release in 2016, inCorp has undergone more revisions to include newer templates and sections that are available for use.

5. Multimail

Known to be one of the best selling email templates in MailChimp last year, Multimail is one of the most popular go to email template sets for business owners. This flexible email template owns about ten and more multi-purpose templates that are available for use. Compatible with MailChimp and other email marketing providers, Multimail allows a certain level of convenience when it comes to integration.

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How To: Improve SEO Results with Conversational Marketing

Conversational marketing is an important factor that contributes to a company’s marketing strategy. What’s even more essential to note is that when used well, one can actually take advantage of conversational marketing to improve their SEO results. Curious? Here’s how you can go about doing so:

Unlike the old days, there are now various internet channels and platforms that encourage consumers to connect with others as well as businesses. One way promotional messages no longer work, what with users being more mobile and socially oriented. Henceforth, businesses find themselves not only relying on traditional advertising and promotional efforts, but also reaching out with conversational marketing through channels like Email listing, twitter, forums, Facebook, Youtube, Instagram and more!

Research has shown that as of 2017, search engines have begun to take more notice of companies and brands that are prominent in conversational marketing. By establishing a strong social media and online presence, you gain the chance to improve your website result listing on search engine results since they determine your content and reputation is of value. Take the time to engage your customers and potential customers, generate interest, earn customer feedback and more to establish a stronger presence!

If you intend to try out conversational marketing, focus on the social media platforms and channels that are the most relevant for businesses related to your industry. Try to do customer research as well to gauge what channels they are most likely to use. For example, most customers tend to look for corporations on social sites like Facebook or Twitter instead of others whereas design oriented corporations deal better on Instagram or Pinterest since they rely on visual engagement. This gives you a space to communicate with your online customers in the event of promotions or problems, as well as a convenient source to link all your other social media sites.

Develop your corporation’s influence with the inclusion of consumer responses- You can do so by making use of live-streaming features for product and service demonstrations, asking questions related to your services/products, encouraging conversions through the form of liking/following/sharing, regularly respond to consumer queries in a professional yet efficient manner and more!

Make use of your channels to share useful and relevant content so not only are you able to get viewer engagement, the organic reach of your content can go a lot further with little to no cost. Remember, conversational marketing relies on viewer and consumer engagement so do not place focus mainly on promotional activities. Rather, make sure you are gaining conversions in terms of sharing as well as earning relevant trustworthy comments/reviews.

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Beginner’s Checklist: Things To Ensure Before Your Shopify Store Goes Live

Shopify is essential for users who require a functional and user-friendly eCommerce store but lack the necessary programming knowledge to build one from the ground up. With it’s simple drag and drop interface, it is very easy to customise and create your own store according to what you want it to look like. But before you finally allow your Shopify store to go live, make sure to sift through your store and rectify any potential problems that may pose as a threat in the future. If you are unsure what to look out for, here is a beginner’s checklist to reference:

Domain

Check to make sure that your primary domain has been added to the website. Keep note of your registrar info and log in to check that all the required data has been added before launching your website. Once you have done this, move on to ascertain the quality of your user experience.

User Experience

Are all media queries functioning seamlessly? Is the website responsive through a variety of devices? Can you access everything easily? If you are able to do so, make sure to debug your website for any potential issues before allowing your website to go live. Crawl through servers and the like at least 2-3 times for any potential SEO problems as well. Keep your templates updates as well, especially when it comes to customised page templates that aren’t automatically updated.

Transactions

If you are running an eCommerce store, it is imperative to test out your transaction functions. This is to ensure that your corporation’s interest, as well as your customer’s interests, are protected. Transaction tests include payment acceptance, confirmation emails and other relevant details. Take the moment to ensure that your email notifications for customers are also functional, inclusive of mailing lists.

Updates

Once you have finished checking all details and ensured that the user experience is smooth, you can go ahead and allow your Shopify store to go live. However, do take care to monitor your site’s performance and ask for reviews so as to better identify any potential experience issues and update them quickly. Schedule regular checks to monitor your Shopify store and keep up to date with the functions.

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Eliminate Potential SEO Problems: Crawl Staging Servers Before Going Live

When creating and implementing your SEO strategy in your website, it’s important to crawl the staging servers to identify potential problems with your SEO before you allow your website to go live. If you are new to this and unsure of what to do, here’s how to begin:

Before you begin, understand what your staging server uses- some staging servers rely on basic authentication while others rely on different elements like VPN access for custom user agent creation. Once you know what your staging server relies on, things would be easier to work through without causing problems for yourself.

If it’s basic authentication that your staging server uses, things are slightly more convenient since most popular crawling tools are able to support this particular method. Some popular crawling tools include DeepCrawl, Screaming Frog SEO Spider and more! However, if your staging server uses VPN access, make sure that you have been granted access and could connect through VPN first before attempting to crawl the server.

Make sure also to whitelist IP addresses that are relevant, especially when your staging platforms redirect other users to common pages before redirecting yet again. Redirects can be tricky to navigate with crawling tools so what you should do, is to make use of the platform and whitelist the IP address of the desired staging server. This will grant you the ability to create access for stage crawling and limit the period of time to do so.

Always double check the crawl data results you receive after each stage crawling and determine if you have enough information to finish your SEO analysis. Based on what you have received, it is recommended to continuously refine your crawl tool settings and continue crawling again. Determine areas that may eventually contribute to SEO problems by setting up crawl restrictions and report settings for faster and more accurate readings. As a good recommendation, make sure to perform stage crawling more than 3 times so as to sift out all possible factors that can contribute to SEO problems and think about ways to resolve them. Make the relevant changes to your site strategy and crawl again to determine if the problem can be prevented with those changes- it will be through continuous analysing that you attain the best results possible.

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5 WordPress Video Themes For Professionals

In the event that your website requires the use of videos and other visual engagement heavy design elements, it would be in your best interests to search for themes that fit. This is because visually heavy design elements like videos often take up quite a bit of time to load and function properly. You want to make sure that your website is well equipped for playback and other seamless functions without problem. Here are 5 WordPress video themes to try out:

1. Kinetika

Supported by WooCommerce, Kinetika is one of the most popular video themes in WordPress due to it’s versatility and style. Designed to fulfill the purpose of being a responsive fullscreen theme catered towards event posts, photo proofing, portfolio showcase and more, Kinetika is one of the video themes that are capable of displaying slideshows and videos like page backgrounds. You can even tweak the page opacity!

2. Videotube

Another good responsive video theme for WordPress would be Videotube. Videotube facilitates users in creating websites that are video content heavy. With a clean and easy to use platform, users can upload videos through websites like Youtube or even Vimeo and a wide range of video sharing sites as long as they support the oEmbed protocol. In fact, the video theme even goes a step above by providing 10 homepage layouts, up to 6 colour schemes, thumbnail support and more!

3. VideoNews

If you are looking for a video theme that closely resembles a magazine theme, VideoNews is your choice! VideoNews is built to resemble magazine themes while allowing users to upload videos, choose from 5 widget modules and 10 custom widgets, use live search and even provides support for Google rich snippets!

4. SlimVideo

SlimVideo is a WordPress video theme that helps it’s users create websites with a heavy focus on video content featuring. Designed to be responsive, sleek and clean, SlimVideo consists of a capable page builder that users can make use of to create layouts (on a page by page basis), unlimited headers/footers/sidebars, and upload videos. Users can also use the theme safely since there is support for WooCommerce!

5. VideoTouch

VideoTouch comes with a good page builder that grants it’s users full control of their wordpress layout. VideoTouch is fully capable of integrating with WooCommerce as well as BuddyPress, contains unlimited headers/footers/sidebars and allows users to use up to 4 custom post types! Users can also choose btween two types of built in sliders, use the themes option panels and even look through demo content as reference when setting up their theme!

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5 Google Drive File Management Practices To Adopt

Keep your Google Drive clean and easily organised by using these 5 file management practices as a daily practise. Here’s a recommendation list on what you should be doing in order to maximise the efficiency of Google Drive:

1. Filter Application

Filters in Google Drive allows it’s users to hide files that are unimportant so that the focus can be placed on files that they require instead. This is particularly useful for decluttering working space and maximising accessibility in a short amount of time since you can use filters to narrow down visible files in just a few steps. Find the search bar and locate your search option arrow. You will then be able to choose the type of filters based on what you prefer. Choose the filter and press enter for the application. Files will then be automatically sifted through and displayed only if they match your filter requirements. If you want to clear the filter, simply the text located in your search bar and backspace or delete it.

2. Previews

Previewing files are a good alternative to use when looking for the right versions of your file without having to physically open them. Choose the file you want to preview and right click so that you will enable a list of possible actions you can perform with it. Choose the preview option so that Google Drive will be able to generate one for you.

3. Search

Better locate your files by using your search options. Google Drive allows it’s users to quickly locate the files they need by typing in specific words or file names. Google Drive will make use of the input to generate a suggested search list with the relevant files that contain the inputed names or words. You can then open it directly from the search results.

4. Folders

To better organise and manage your files in Google Drive, one of the highest recommended steps one can undertake would be to create folders and a system. Make sure to label your folders clearly so you will be able to easily search through and access the files you need. To create your folders, choose the New button and select the folder option from the drop down menu that will appear. This will prompt a dialog box to appear. You can then choose a name and create the folder. To move your files, simply click and drag to your desired folder and it will be successfully transferred.

5. File Deletion

Deleting files in Google Drive are straightforward since it is essentially akin to deleting files from your actual computer. You can choose the file for deletion and either select remove or press the delete key on your keyboard- however, understand that this doesn’t permanently delete your file. Your file is simply transferred into the trash folder. To fully remove all traces of your files, locate your trash folder under the left navigation pane and choose the trash icon near the top of your screen. You will then be able to select empty trash. This will permanently delete all your files in the trash folder.

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