understanding-local-seo-practices-pay-attention

Understanding Local SEO Practices – What To Pay Attention To

SEO is an integral part of the website owner’s success when it comes to online advertising. To effectively compete and succeed for a good spot on search engine rankings, the business owner has to pay attention and implement local SEO practices into their overall strategy and take these factors into account:

1. Guideline compliance

When it comes to search engine optimisation, search engines like Google facilitate and include guidelines to users. By taking steps to ensure that all guidelines have been adhered to, this allows the business to be qualified as local by Google’s definitions. In addition, this also helps Google discern the relevance and reputation of the business.

2. Website Optimisation

Another crucial step in local SEO practices that business owners should take care to follow would be to properly optimise their website to benefit local and organic search. This can be achieved with the creation of user-friendly mobile responsive website that contain highly relevant/useful content, keyword analysis and injection in a natural manner, meta tag improvements, and more. Search Engines like Google will then be able to better locate and index the contents on the business owner’s website.

3. Citations

Perhaps one of the most common yet useful of local SEO practices, the auditing of citations and listings have proven to improve website rankings on search engines. Business owners are recommended to regularly take up the practise of auditing their existing citations for inconsistent/incomplete/duplicate listings and to ensure that the listings are developed on important local business data platforms instead of dubious sites. In addition, the development of geo/industry specific citations are excellent measures as well. This not only serves to protect the business’ reputation, it also gives businesses a big boost in terms of establishing identity amongst local search results.

4. Rich Snippets

Research has shown that the use of rich snippets have done wonders when it comes to increasing the website owner’s click through rate. While the whole fuss over structured markups have relatively quietened, the implementation of such SEO practices can still serve to refine and strengthen your whole SEO strategy. Structured markups are a great way of properly shining the spotlight onto your corporation’s services and products, with the inclusion of persuasive and accurate information that are likely to encourage conversions (reviews, number of ratings, price and more).

5. Links

Relevancy is one of the most important factors that contribute to the search engine ranking of the business owner’s website. While it is beneficial to have your website discussed, backlinked and shared, regularly checking for problem links should be one of the SEO practices you never miss. Make sure to disavow or resolve any problem links, and to seek out link opportunities only through safe methods like local editorial contributions, sponsorships and reputable industry links.

seo wordpress plugins

Top WordPress Plugins to Propel your WordPress Website’s SEO

Companies and individuals looking to increase the online business are using the Top WordPress Plugins as they are more interactive and help to optimize the website. In fact, they play an important role in Search Engine Optimization to enhance the brand value of the company. Numerous options such as chat plug-ins or security tools are available for the clients so that they can meet their business objectives. In order to make the website visible, you can always go through the following list of the wordpress applications mentioned below:

1. OptinMonster

It is one of the most important optimization plug-ins available on the internet. The software is essential to convert the visitors into lifelong email subscribers. Companies that have installed the OptinMonster at the website have seen their business revenues rise through the roof. Due to the presence of drag and drop builder, one can easily create amazing optin forms that rank very high in the search engine listings.

2. WPforms

 

WPforms plug-in is the user-friendly contact form that is used to generate a database of the clients. You can easily create email subscription forms, order and payment forms through the free version. If customers are looking for more capabilities, they can always purchase the pro version.

3. Monster insights

It is considered as a potent Google analytics plug-in that evaluates the performance of the website site on the search engine. The application not only records the number of visits but also the source of the visitors. Monster insight optimizes the website to improve it’s earning within a very short time frame. If you are using the Plug-in on the website, it is not necessary to install the Google analytic application separately.

4. Humming Bird

The above-mentioned application is crucial in increasing the loading period of the website. If your page is not rendered in the browser within 2 seconds, the crawler would not index the website. Moreover, people visiting the page do not have the patience to wait for the required information. Once humming bird is included, it can significantly boost the web traffic of the client.
The Plug-in uses the concept of caching to fetch the page as soon as possible. It also provides a score to the site in terms of speed and identifies the pending issues. Once diagnosed, they can be easily rectified to enhance the business prospects.

5. Defender

WordPress is quite popular to create the website all the world over; theretofore hackers are targeting them in huge numbers to disrupt the business. The defender is a wonderful application that helps to block the intrusion from virus and malware attacks. In addition, the Plugin scans the website and identifies the security vulnerabilities that can be fixed with a single click. You can schedule the scanning process by activating the auto security features. With defender, clients can rest easy and load information without any problem.

6. Jetpack

As the name suggests, the wordpress Plug-in improves the performance of the website. It also improves the information access time and reduces the load on the server. Some of the other attributes include spam protection, Social sharing button, and Email post and related post tool. The jet pack also creates a mobile version of the desktop site for the smart phone and tablet users. The design is extremely responsive, lightweight and is equipped with multi browser compatibility attribute.

7. Akismet

Akismet is crucial in filtering out the comments from the website appearing as spam. It invokes the web service to find the nature of the content before discarding it into the trash. All comments that are flagged or marked can be easily retrieved using the plug-in. In addition, the user information is also stored to monitor the visitors on the website. In fact using the application, the moderator can find out the number of approved comments of the users.

8. Snapshot

The software has incorporated the SEO 2017 Updates by introducing the backup feature. It is necessary to fire up the website in case the server breaks down erasing all the information. The snap shot keeps the back up of the regular back up so that the clients do not face any issue in the case of an eventuality. Some of the locations where the data can be stored are the Drop box, S3, Google Drive or the local computer. Using the snap shot clients can easily manage the backup from the remote devices such as mobile gadgets. To accomplish the task, a simple internet connection is required on the computer.

9. Ultimate branding

A website advertising products and services need to look professional. It is only possible when ultimate branding tool is installed on the website. Created in wordpress environment, the Plugin helps to customize the conventional logo on the page by adding the company name. You can also customize the admin bar, login, and the footer according to the requirements and specifications. In fact, even people with no knowledge of coding can complete the job by few clicks of the button.

It is a breeze to pull up the login form and incorporate the company logo on the top. In addition, one should also include customized design elements, Colors, and suitable fonts. Make them funky or classic depending on the demography of the target audiences.

A customized dashboard is a primary requirement for the clients and ultimate branding helps them to achieve the above-mentioned objective. They can easily make changes and also delegate access rights to the users in a corporate environment. Seamless flow of data ensures the optimized functioning of the business operations.
With the Ultimate brand, the business users would never face compatibility issue or delay in loading speed. It provides on demand capabilities to the users while hiding rest of the attributes. As a result, the web page is lightweight and provides the impeccable user experience.

One of the most important advantages of the Plug-in is that it provides complete control to the clients regarding the marketing message they want to deliver to the target audiences. Therefore, you can easily design effective promotional campaigns for products and services.

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SEO Meets Social Media Advertising: How To Maximise Ad Potential

Social Media Marketing can actually contribute quite a significant portion when it comes to your SEO too, especially with the growing importance it has in everyone’s daily lives. Social Media has now equipped businesses with necessary tools and features to best earn online conversions. For example: Ads. Maximise your ad potential through Facebook Advertising today and get value for your company’s business:

Throughout the years of Facebook growing as a social media platform, the site has undergone several revisions, most of which are beneficial to corporations and their advertising efforts. One of the best features that have since been introduced is the Facebook Graph Search. This unique feature assists advertisers by displaying social graphs that reveal personalised search results for content that is currently being searched through Facebook only. Essentially, this feature acts like a database, with output extending through facebook pages, applications, places, images, groups and more.

Begin optimising social media advertising on Facebook for SEO by making sure that you have selected the right categories, input succinct and concise information about your business type, include keywords, post relevant/up to date content with the right settings (public, sharable). Check to make sure your page name and the URL link are natural, direct and useful to your business and backlink back to your own website so consumers can access more information.

Plan and regularly post content- you can do so by sharing important content from your website to your facebook page so that your following can access and read or share them with their own social circles, thereby increasing your organic reach. Pay attention to Facebook engagement signals as well- these can also be optimised for ranking signals. Explore and get creative by deciding what engagement signals you want to keep track of, and what you want your potential consumers to do.

Next, come up with advertisements, promotions, campaigns and competitions that will encourage your following to heed the instructions. By attracting the right attention from your following, you will be able to establish a strong ranking signal, opening you up to more insight.

You should also pay attention to the frequency your content and ads appear on your following’s newsfeeds. The more they interact with your page, the more your content will appear on their page so make sure you encourage them to regularly interact with your Facebook page. All these efforts are designed to keep your Facebook page relevant and noticed by potential customers. The more organic reach is achieved, the more reach your advertisements will have.

In order to increase ad potential, it is first important to optimise your social media advertising reach and efforts. Combine SEO and your social media platform today and witness a change in the effectiveness of your advertising!

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Maximising SEO Value In OId Content- What to Try

Not everyone is aware but old content in your website can actually be maximised for SEO. New content takes some time to gain effectiveness, but old, already SEO-friendly content, can actually be maximised for their SEO value too. You have to keep in mind not to create duplicate content, however. What you can instead do is this:
Objective

Take a look at your old content and decide on what assets you want to keep repurposing so that it’s shelf life extends. Perform an audit for your content and take a look at what pages you have- decide which you want to unpublish, which you want to update, and which can be repurposed or promoted. This is essential since you may discover that some of your old content are no longer relevant to the services or products you are focusing on now. The content that is no longer relevant can be unpublished or deleted to make room for better quality information, however a general recommended step is to set up redirects (301) so that you can direct users to updated pages instead of having a broken link.

Upgrade

Take a look at the page performance metrics of your old content and sift out ones that have generated the highest levels of audience interest previously. Update the points of said old content so that they can be up to date with the latest changes of information and make sure to use keyword phrases in an organic matter so that your search engines will still be able to recognise and index your page for relevancy and usefulness.

Think about what other upgrades you can do as well: Can you add visuals? Can amendments be made to subheaders? Are the information stated inside up to date and easy to digest? Keep in mind that the revised/new versions of your content still relies on the same URL and remove any possible duplicate copies. Avoid using the exact same metadata and text that has already existed elsewhere even while repurposing. When it comes to syndicated content however, check and include canonical tags.

Sharing

Remember to make use of social media and email lists to draw focus to your repurposed content. You can even come up with content guides and assign your page topics to audience segments in your email listing if necessary! You can take a step further and optimise your old content by creating short form content like infographics, videos, podcasts and the like to entice users into reading more.

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How To: Improve SEO Results with Conversational Marketing

Conversational marketing is an important factor that contributes to a company’s marketing strategy. What’s even more essential to note is that when used well, one can actually take advantage of conversational marketing to improve their SEO results. Curious? Here’s how you can go about doing so:

Unlike the old days, there are now various internet channels and platforms that encourage consumers to connect with others as well as businesses. One way promotional messages no longer work, what with users being more mobile and socially oriented. Henceforth, businesses find themselves not only relying on traditional advertising and promotional efforts, but also reaching out with conversational marketing through channels like Email listing, twitter, forums, Facebook, Youtube, Instagram and more!

Research has shown that as of 2017, search engines have begun to take more notice of companies and brands that are prominent in conversational marketing. By establishing a strong social media and online presence, you gain the chance to improve your website result listing on search engine results since they determine your content and reputation is of value. Take the time to engage your customers and potential customers, generate interest, earn customer feedback and more to establish a stronger presence!

If you intend to try out conversational marketing, focus on the social media platforms and channels that are the most relevant for businesses related to your industry. Try to do customer research as well to gauge what channels they are most likely to use. For example, most customers tend to look for corporations on social sites like Facebook or Twitter instead of others whereas design oriented corporations deal better on Instagram or Pinterest since they rely on visual engagement. This gives you a space to communicate with your online customers in the event of promotions or problems, as well as a convenient source to link all your other social media sites.

Develop your corporation’s influence with the inclusion of consumer responses- You can do so by making use of live-streaming features for product and service demonstrations, asking questions related to your services/products, encouraging conversions through the form of liking/following/sharing, regularly respond to consumer queries in a professional yet efficient manner and more!

Make use of your channels to share useful and relevant content so not only are you able to get viewer engagement, the organic reach of your content can go a lot further with little to no cost. Remember, conversational marketing relies on viewer and consumer engagement so do not place focus mainly on promotional activities. Rather, make sure you are gaining conversions in terms of sharing as well as earning relevant trustworthy comments/reviews.

eliminate-potential-seo-problems-crawl-staging-servers-going-live

Eliminate Potential SEO Problems: Crawl Staging Servers Before Going Live

When creating and implementing your SEO strategy in your website, it’s important to crawl the staging servers to identify potential problems with your SEO before you allow your website to go live. If you are new to this and unsure of what to do, here’s how to begin:

Before you begin, understand what your staging server uses- some staging servers rely on basic authentication while others rely on different elements like VPN access for custom user agent creation. Once you know what your staging server relies on, things would be easier to work through without causing problems for yourself.

If it’s basic authentication that your staging server uses, things are slightly more convenient since most popular crawling tools are able to support this particular method. Some popular crawling tools include DeepCrawl, Screaming Frog SEO Spider and more! However, if your staging server uses VPN access, make sure that you have been granted access and could connect through VPN first before attempting to crawl the server.

Make sure also to whitelist IP addresses that are relevant, especially when your staging platforms redirect other users to common pages before redirecting yet again. Redirects can be tricky to navigate with crawling tools so what you should do, is to make use of the platform and whitelist the IP address of the desired staging server. This will grant you the ability to create access for stage crawling and limit the period of time to do so.

Always double check the crawl data results you receive after each stage crawling and determine if you have enough information to finish your SEO analysis. Based on what you have received, it is recommended to continuously refine your crawl tool settings and continue crawling again. Determine areas that may eventually contribute to SEO problems by setting up crawl restrictions and report settings for faster and more accurate readings. As a good recommendation, make sure to perform stage crawling more than 3 times so as to sift out all possible factors that can contribute to SEO problems and think about ways to resolve them. Make the relevant changes to your site strategy and crawl again to determine if the problem can be prevented with those changes- it will be through continuous analysing that you attain the best results possible.

How To: Identify Technical SEO Problems Through Technical SEO Auditing

The process of maintaining healthy SEO practices that are beneficial for your online business requires the continued monitoring of progress, as well as the planning of better informed decisions. Apart from content SEO, one should also take care not to neglect the technical aspect as well. To gauge the effectiveness of technical SEO, identify and rectify technical SEO problems, one must perform technical SEO auditing. Here’s how to do so:

Site Loading

The time it takes for pages of your website to load can affect your bounce rate. Most website viewers have an average waiting span of 7 seconds and are likely to leave for other alternatives if they are unable to access information, meaning to say your conversions are likely to drop. Make sure that you perform a technical audit for loading heavy images, excessive script usage, redirects that take more than 3 loops, large file sized videos and more. A general recommendation for website homepages is a weight of 130K to 180K.

Content

Duplicate Content can actually cause your SEO rankings quite a lot of damage. Google has access and indexes a lot of page versions, though it will only retain one version and filter out the rest. Make sure there are no chances of duplicate content on your pages by running your pages through checkers like CopyScape. Make your content different, relevant and useful. You can also make changes to your product descriptions and content so that it is unique.

Navigation

When it comes down to navigation, there are 3 areas to take notice- the navigating of your site, labeling and also directory. Website viewers should be able to use and navigate your website with little to no trouble. They should be able to locate what they desire quickly. As a general recommendation, similar products or contents should be grouped together and labeled clearly with targeted keywords for better organisation. Directories should also not be tedious and hard to find.

Dynamic URLs

Dynamic URLs can sometimes cost more problems when compared to straightforward static ones. Make sure to implement an URL rewrite solution if you find that your URLS are unfriendly (characters that can trap bots).

Indexing

If your website pages cannot be crawled by search engine crawlers, they will not be indexed, therefore losing you a lot of opportunities for a healthier search engine ranking. Make sure you resolve any page errors and rectify any content problem involving links and technologies like Flash so that it isn’t deterring search engine crawlers from crawling through and indexing your website pages.

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Boost SEO Performance while Reducing SEO Costs Using These 5 Steps

A good SEO performance does not always have to come at the exorbitant prices. There are actually ways SMEs and other online business owners can improve their website’s SEO performance without having to spend more. If you are looking to maintain and improve the quality of your website SEO, here are 5 steps you can undertake:

1. Ad Group Refining

Take a look at your PPC campaigns and pay attention to the consistent results you are achieving. Identify what your ‘top performers’ are and look for areas that have fallen short. To save yourself from constantly racking up on expenditure, shift your focus to high performers instead. Before you do however, make sure to use information from different ad variations so that you can better pinpoint the selling points that are working best for you. Look at your profit margin and consider your CPC. Make sure that the latter does not exceed the former. Make sure to monitor your ads regularly to avoid burning through your target expenses.

2. Hyper competitiveness for keywords

While it’s true that certain keywords generate a staggering amount of search volume compared to others, it is prudent to avoid them if they are highly competitive. The higher the competition, the more you will have to shell out when it comes to pay per click. Bear in mind that high search volume does not guarantee a high conversion rate. So make sure to aim realistically for strong keywords that are reliable and affordable. You do not need to place focus on keywords solely since relevancy can also help bump your website up the search engine rankings.

3. Competition

Knowing your competition earns you an advantage when it comes to research and planning. By using your competitors’ ads as reference, you will be able to gain insight on what is lacking from your own advertisements, what you need to retain and what keywords they are bidding for. Armed with this knowledge, you can come up with better and more concise SEO strategies to keep staying in the lead when it comes to PPC ads.

4. Misleading Ads

Misleading ads are the worst possible mistake any advertiser can make. Not only will it cause poor impressions to those who click on the advertisement, it will also result in a high bounce rate, as well as high expenses with little rewards. Your website ranking will also take a nosedive since this reflects negatively on it’s relevancy. Be honest with your ads and allow potential customers to understand what they are getting into, they will be more likely to heed your call to actions if you deliver as promised.

5. Keyword variations

Make sure to use keyword variations to your advantage, especially when it comes to keyword matching. You need to know the difference between each keyword match and how/when you can use them. Broad match keywords are ideal when you want your ads to show when similar phrases or variations of the keyword is used in search, exact match is what you want as well. However, negative match keywords should only be used when you don’t want your ads appearing somewhere.

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Dominate Local SEO Results In 5 Evolving Steps

Reach the top search engine search engine rankings and maintain your position by consistently applying these 5 SEO steps! Evolve your SEO along with the changes in search engine algorithms and don’t be afraid to run tests in order to plot your next step. Here are 5 steps you should be taking in your process of reaching the top position:

1. Google Local

Despite popular belief, Google local is still important when it comes to local search. Make full use of your advantages by claiming your Google My Business page and be sure to fill in all the relevant fields with as much information as you can- anything that potentials can identify you with. From logos, to addresses, business hours, descriptions and business types. This information not only helps Google differentiate you from others who do not have verified listings, they also earn you a better chance of your business page showing up in local search results. Besides, it is this information that customers need while on the go.

2. Citation Listings

Make use of formal and trusted online business directories for citations. The more your company name appears in local business listings, the higher chances of earning relevancy you will get, thereby increasing your local rankings. Make sure to use the NAP format when submitting those listings and do your research- you want high quality and trustworthy online business directories. Shady directories can actually cause adverse effects to your SEO instead.

3. Content

Writing content designed for and targeting the local markets can greatly boost viewer interest as well as relevancy. If you want to be able to compete locally, then focusing on producing local content is imperative. Writing news on current local affairs, events, activities, and other relevant matters that concern your country and surrounding countries can prove to encourage local interest. What’s more, include local based promotions and specials to really improve customer conversions.

4. Keywords

With content comes keywords. Keyword research is one of the most essential parts of SEO after all, so make sure to do research and include city or country specific keywords throughout your website as well as your content. This will earn you a higher chance of being included in higher local search rankings after you web pages have been indexed.

5. Reviews

Relevancy and quality are two of the most important factors when it comes to ranking in search engines. What better way to prove your reliability as a business than to have customer reviews? Not only will it gain the trust of customers and encourage potential customers to use your services, they also correlate to higher local rankings. Make sure you have a variety of reviews from different sites like Facebook, Yelp or even your Google business page.

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5 Ways SMEs Can Use SEO To Compete And Succeed

When it comes to online advertising, everyone has an equal chance at succeeding- as long as they strategise and play their cards right. Small and Medium enterprises earn just as much opportunities to compete with their bigger competitors as long as they place in effort in their marketing and advertising practices. One of the best weapons an SME can use to gain leverage would be SEO. Here are 5 ways you can use SEO to stand out in this competitive industry:

1. Keyword targeting

SMEs stand a higher advantage over keywords as well since they are in the ideal position to be targeting keywords that bigger businesses are unable to compete on. For example- keywords that are indirect paths to ROI. SMEs stand a higher chance targeting certain long tail keywords, comparison keywords, and even editorial keywords. The types of keywords that bigger competitors hold a bias against can be just the edge you need to climb higher in addition to your own target keywords.

2. Content

SMEs are generally better able to provide more value with the content they produce. The more relevant your content, the higher and better chances you have at ranking higher compared to others. Target the right keywords and key on producing useful keyword rich content so that you will be noticed even more. Content is something that can be helpful when it comes to judging your quality score, thereby reducing the amount you have to spend for keyword bidding.

3. Flexibility

SMEs are generally given more creative space for exploring outside of set boundaries. Smaller corporations are able to run with ideas and execute ideas to test out things/strategies with lower risk. With less distractions, SMEs can choose to focus on different priorities at a time and manage that, but they can also choose to focus on SEO strategies, thereby getting more done compared to larger teams who need to go through multiple layers of management for approval just as long as everyone is in agreement.

4. Backlinking

Both on page and off page SEO strategies are essential to success in online advertising. SMEs have more range in exploring backlinking and other healthy link building strategies. It doesn’t matter that they are a small scaled business. As long as they backlink and advertise with reputed and well accessed sites, SMEs will still be able to get the views and interaction they require to make things work.

5. Closer Customer Relations

SMEs are at a bigger advantage when it comes to building up authenticity and niche appeal. Due to their scale, SME business owners are able to build closer and more direct relationships with key individuals, both personally as well as on social media. The interaction can set potential customers’ hearts at ease since they are able to understand that the SMEs are well reputed and trusted amongst other corporations in the industry, thereby making them more willing to seek the services of the SME. This will amplify organic reach for content and gain visibility based on keywords.

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