5 SEO Misconceptions To Clear Up

When it comes to SEO, it often takes time to come up with SEO practices and track it’s progress. Fortunately, with so many people constantly coming up with new SEO practices, you don’t have to wander around it blindly. Save yourself some time by avoiding these 5 SEO misconceptions:

1. Google Plus

A lot of people unfortunately seem to have the impression that posting on Google plus will bring them advantages. But that’s sadly not the case. Despite it’s connection to Google, nobody is going to see your updates on Google Plus unless they specifically search for your business- meaning to say those that do are already mostly your customers.

2. Google Listings

First off- removing your business listing on Google My Business doesn’t fully delete the listing. Instead, the listing just becomes unverified. It doesn’t effectively remove itself, and it will still exist somewhere on the search engine (usually the Maps) so it will still provide you some ranking help. The information will continue to be shown unless you confirm you want to delete the listing.

3. Organic SEO

A lot of people are confused about Map SEO and Organic SEO, often making the mistake of viewing them as separate practices. The two practices are interconnected with one another and it’s impossible to focus on one without having to work out the other. When you submit a business location listing to Google, the listing will rank organically on the search results of your country.

4. Keyword repetition

When it comes to content marketing, Google wants content that are natural and relevant. Their algorithms pick out the keyword you are using and search the contents of your website for these but that doesn’t mean the more keyword repetition you use, the better. In fact it’s the direct opposite. There is a high chance your site will be penalised for ‘spam’ instead, which is really not what you want.

5. Location

It’s widely known that Google ranks websites based on location, name and other relevant details. But a lot of people seem to misunderstand and think that the wider they set their location area of service, they would earn a chance to rank up their results in other areas but that is not true. Google focuses on the area your business address is in, and so your ranking results are prioritised mostly there.

Now that you understand more of SEO practices and their misconceptions, you can go ahead and navigate the practices of Search Engine Optimisation more effectively. Save yourself some time by identifying what really needs to be done and what you can do without.