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How to Calculate your ROI in SEO?

Businessman drawing ROI (return on investment)

One of the main concerns that site owners and search markers have is how to calculate ROI. This comes in handy when a person is looking for answers for various situations such as:

 

Justifying spending on a new SEO project.Increasing funds that are being used for an SEO project that they are working on. Transferring funds from various marketing channels to SEO. Reducing money spent on paid search and increasing the amount spent on SEO.

Before you go ahead to calculate SEO Roi, it is important to note that there are 2 types of ROI you should be aware of i.e. anticipated ROI and the actual ROI. The anticipated option is what you believe that you will get after doing research. The actual ROI on the other hand is what you will actually get from your SEO efforts.

 

Anticipated ROI

The formula for this SEO Roi is:

Anticipated ROI is equal to the Anticipated Revenue from the SEO efforts – the Proposed Costs of the entire SEO project.

Before you start calculations for the anticipated ROI, some of the things you need to know in advance include average visits the site gets on a monthly basis, the average order value and the site’s E-commerce conversion rate. The values are needed before hand when you need results for anticipated ROI. You should always look to achieving at least 100% ROI. This implies that if you spend a certain amount on the SEO project, you are supposed to get twice the returns. If you are not getting anything out of the SEO project, you better re-strategize as it means that you are wasting money, time and other resources. This is especially important if you are working with professionals as they need to show you that the money you are pumping in will bring in excellent results that will actually help your site out.

Actual ROI

This is what determines whether the SEO project is actually working for you or not. The formula that is used to get results for this SEO Roi is:

 

Actual ROI is equal to the total Ecommerce Revenue that is gotten from SEO plus the total goal value via SEO minus the cost of running the SEO project.

 

Other factors to take note of when looking at the results for ROI include:

 

Current traffic 

To accurately measure progress, it is important to have a representative base line of the current traffic your site receives. For this non brand SEO should be used. For instance, if traffic has increased recently on an average of 3to 6 months, you should ensure that the recent changes made reflect on the website to know what the baseline is. If you are using information from less than one year, you should consider seasonal factors that should be taken into account.

 

Estimate the potential additional traffic

This can be done easily by using data derived from your analytics, ranking monitors, search engine volume data and Google webmaster tools. The entire process requires a person to calculate the search volume for each of the keywords that is available. Do not forget to adjust natural growth in the search volume and the growth of the company from the baseline. However the growth rates should be excluded from estimated additional traffic. This is because the traffic is still expected even when the SEO project is not yet complete. If you have been calculating estimated traffic based only on Google numbers, you need to gross up the estimated traffic increase so that it reflects on traffic that comes from all the other search engines.

 

Value new traffic 

To get the SEO Roi results, you can identify the additional value brought about by SEO traffic that is driven to the site. This can also be done by identifying how long it takes for the SEO project you are working with to provide the additional traffic. This however varies between projects, industries companies and the level of competition. It also requires analysis and judgment so that you are able to properly identify the appropriate time period. ROI in this case is the value of the additional traffic minus the cost of the SEO project. This should be able to tell you whether your SEO efforts are working or they need to be adjusted accordingly.

 

Analyze your Niche and Competitors

 Market analysis

 

If you would be successful with SEO something very important for your business or blog, it is important to make sure you not only analyze your niche but also your competition. This is where you get to know what you are clearly doing, your target market/audience and all the traits of your business. Analyzing competition, on the other hand, gives you the chance to beat them when it comes to SERPs. You need to understand how competition works, know their strengths, prey on their weakness and even copy a few things from them if you really want to emerge on top of the search engines. Some of the SEO tips you can explore when it comes to this include:

Find out who they really are

This is a very important step if you want to beat the competition as you must know who they really are. Take your time and research to find out the big names in your niche. If you are dealing with a pretty popular niche it is easy to find a readymade list of them by simply searching on Google. Come up with a list of up to 20-50 and use them for your case study.

Visit and analyze the competitor sites

Once you have a list of the sites that you are supposed to study, the next step when it comes to SEO tips is to actually visit them to know what they are offering so that they can be easily analyzed. Some of the things you should be on the lookout for include whether the site has been designed professionally, the kind of content they are dealing with, whether they make use of dynamic or static URS among many others. This gives you a general idea of whether they give off an expert vibe and why search engines really love or dislike them.

Study the keywords that the competition uses

Keywords are a very important aspect when it comes to SEO. It is, therefore, important to study the type of keywords that the competition uses and how they work for them. This comes in handy especially for people who are having difficulties choosing the keywords to use as you can get an idea of the keywords that will be used to set you apart from the crowd. While you are at it, check out the keyword density to know what you are supposed to use on your site.

Look at the backlinks the competition is using

Among the SEO tips that you should take advantage of when dealing with issues in regards to analyzing completion and niche is to look at the backlinks that the competition is making use of. This is vital as the links are the backbone of SEO. Look at how many links the competition uses, their origin, anchor text and any other information you are able to gather from them. Here you might also get some ideas on where to get high-quality backlinks that can help you out a great deal in terms of SEO rankings.

Evaluate the competitions presence on social media

Social media cannot be ignored when it comes to SEO as it tends to bring in a lot of traffic to a site. For this reason, you also need to check the performance of competition on social media. This may prove to be a little difficult, but you can start with social bookmarking that can be used for research. Look at some of the major sites to see if the competition has made posts here and how popular they are. Facebook and Twitter are among the major social media sites that pull huge amounts of traffic and you should check the profiles of the competition to know what they are up to.

Try and make sure you cover all the aspects of SEO when analyzing competition and niche according to SEO if you want to get invaluable information that will help you shoot all the way to the top. This is where you need to look at things such as their page rankings on Google and how they perform on sites such as Bing or Yahoo. In addition to this, it also helps to look at how the competition uses PPC ads as this also helps to drive traffic to websites.

How to Install and Configure W3 Total Cache Plugin

What is W3 Total Cache?

W3 Total Cache Plugin is fastest WordPress performance optimization plugin. It is an alternative for WP Super Cache WordPress plugin. You can easily optimize the user experience and total cache of your site with caching and proper wordpress training. The W3 Total Cache improves user experience of your site by enhancing the server performance, reducing download time, providing CDN (content delivery network) integration, and caching any aspect of your site.

Benefits

  • Improved site performance when fully configured
  •  Prompt second-page views (after first page view, browser cache
  • Minimum page load time leading to increased visitor time on site
  • Optimized advanced render (instant loading of pages)
  • Improved performance of web server (sustain high traffic spikes easily)

How to install W3 Total Cache

The first step is to deactivate and delete any caching plugin like WP Super Cache you may be using. If you fail to do this, then plugin will develop issues upon activation.

Its installation is similar to other plugins. Go to the WordPress admin panel and click on the plugins. Then click on Add New, in the given search box search for ‘W3 Total Cache’. Click on ‘Install Now’ after that click ‘Activate’. If you want a different option, you should first download the plugin, extract, and upload it to your plugins/directory/wp-content. Activate plugin, once you have done this, a new menu will appear on your WordPress admin panel known as “performance”. Finally, click on the performance tab and enter configuration area of W3 Total Cache Plugin. You should see results like this image below:

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How to Configure W3 Total Cache

W3 Total Cache is a powerful and useful WordPress plugin and it offers massive options.

General Settings

On the general settings page, confirm by viewing any two of these options:

At the enable or disable preview option, click on disable because the site is running W3 Total Cache fairly than simply previewing it.

Next option is the Page Cache. Click on enable page cache to reduce the sight load time. Your final setting in this area should look like this:

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Next option after page cache is Minify. It reduces the size of your JS files, CSS files, posts, HTML files, RSS, and pages. Minify eliminates unnecessary data viz., comments from the code, white spacing, which increases sight load time by 10 percent. The final screen result would look like this:

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Next option is the Data Base Cache. High load of database queries often slows site down and can crash the site during high traffic. Data Base Cache speeds up your site by more than 100 times. Your final setting in this area should look like this:

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Coming to object cache, it greatly increases performance of high dynamic sites using Object Cache API. You can further reduce execution time of common operations by enabling object caching.

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The next option after Object Cache is the Network Performance and security powered by CloudFlare. Sign-up to CloudFlare to start up or simply log in if you have an account to get APIkey from the Account Page to enter all the settings. The final setting for this area should look like this:

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Content Delivery Networks (CDN) is the next option. W3 Total Cache supports NetDNA, Amazon Cloud Front, Rackspace Cloud, Amazon S3, and MaxCDN. This section applies only to sites using CDN, or sites planning to use CDN. You should use sub-domain (Mirror) as the CDN. Sample screen of a person who uses mirror as CDN will look like this:

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The last option is the Browser Cache. This enables compression of HTTP and adds all headers to minimize server load and reduce file load time.

Page Cache Settings:

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If you have enabled page cache, let me show you other available options that you can yank. Ensure that you can see the Page caching via disk (enhanced)’ is at this time enabled. Failure to see this, I guess you are not doing the correct thing. Go back to the general settings and then enable it. I have selected this option to prevent caching of pages of logged in users like the administrators. The main reason for this is, if you want to see any change that you make on your live site before it goes live, you can do so. The next option is the cache homepage. This is the most visited page on several sites. It will be a good idea to ensure that categories, tags, and Cache feed is checked since thousands of people go through the website categories every day. I have selected the option to cache the 404 pages.

 

How to Recover Your WordPress Password

Passwords are really essential to user accounts. Even though, there might be an instance where, during your WordPress training, you need to modify your password, or perhaps, you forgot your WordPress password, accidentally. No need to worry, in this article about WordPress training and tutorial, you’ll find out how to retrieve that forgotten password of yours.

Change Your Password

In case that you’re familiar with your current password and you want to change it, all you need to do is follow these steps:
1) In WordPress.org, go to “Personal Settings.”
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2) Scroll to the bottom of this page until you find “New Password.”

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3) Type the password you want to use inside the box provided, or click the password generator.
4) Once you’re done, click “Save Changes.”
5) Your password has been successfully updated!

Lost Password

When it comes to WordPress training, you should also know how to retrieve your lost passwords.
It is very essential to keep your passwords secure and never forget them. However, there might be instances where you’ll accidentally forget a password. These steps will help you reset your forgotten password and be able to access your WordPress account in no time!
1) In WordPress.org, go to “Lost Password Page.”
2) Type in your WordPress.com username, or your registered email into the provided text box.

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3) Click “Get New Password.”
4) An email will be sent to your Primary Email Address. Likewise, in case you have specified an SMS number, you could also receive an SMS to help you recover your lost password.

Using an email address

1) The email contains a password reset link.
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2) Just click the link provided in this email, and you will be brought to a page where you need to enter your new password.
3) Just type your new password and it is all done!

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Using an SMS number

1) An SMS short code will be delivered to your SMS number.
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2) Enter this code in the text box.

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3) You can log in to your account and start using a new password.

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Assisted Account Recovery

What if you have lost access to your primary email address? Or you failed to add an SMS number for recovery? No need to worry. Just click “Need More Help?” on the “Lost Password” page, and you’ll be getting some assistance.
1) Account Information – It will be quite helpful if you can remember your WordPress user name or registered email address. If not, choose ‘I don’t know my registered email’ and enter your blog’s URL.

2) Contact Email- The WordPress support will contact you in order to help you regain access to your blog.
a) Enter your contact email address.
b) Don’t forget to check your spelling

3) Proof of Account Ownership- A variety of information will be used to authenticate your account ownership. As much as possible, provide all the necessary information.
> API Key- Your WordPress welcome email might have an API key for tools such as Akismet. In case that it does, you could supply this API key, and you can access your account once again.
> Paypal Transaction ID- In case that you made a purchase to upgrade your blog, you could use the Paypal Transaction ID given.
> Extra Details- Don’t forget to enter information that might be helpful.

Security

At WordPress.com, security is very important. For one, you’ve dedicated a lot of time and energy to develop your website. Therefore, a strong password will keep your hard work safe. Even though the support handles all of the necessary backups of the content, keeping your log in information confidential will ensure that you’ll never lose control of your online accounts. Likewise, the best way to do this is through using a strong password for your side– which includes password managers that will help you tract your log in information.

Choosing & Using Good Passwords

The most ideal way to come up with a strong password is to utilize a password manager to come up with a random selection of numbers, letters, and symbols. Then, the manager will save that password in an encrypted database. It’ll be automatically entered in the log in forms for you, no need to memorize them. Moreover, you could also use a passphrase which is similar to a password however is made of multiple words instead. Passphrases are hard to guess, but it is quite easy to remember. Also, they will take a bit longer to type, but you will be guaranteed that you are always secured.

 

 

 

How do I change my login password through my wordpress admin

The dynamic nature of WordPress makes it essential for you to create, use and maintain a strong password. You can safely run your wordpress website with the help of your password. You can change your password through WordPress admin anytime either at the log in time, log out time or else any time. This WordPress training allows you to know few ways to change your WordPress password in different situations, whenever needed.

After you are logged in, change the password

You can easily change your WordPress password by updating your User Profile page after logging in to your WordPress Admin. You can use this way of changing your WordPress password easily only if you can login to your account.

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Change the password while it is locked out

You will need to change your WordPress password if you have forgot your login password and can not change it after logging in. WordPress training in Singapore suggests you to use this method to change your password in this situation. You should simply navigate.
Forgot Password’ page to request for a new password if you are unable to login to change it.

You can request for a new password at http://domain.tld/wp-login.php?action=lostpassword as password-reset page is normally located at this site. The location of your WordPress installation is expressed through domain.tld’ in it. An email will be sent to your registered email account after you had requested for new password. You can reset your WordPress password with the help of the link provided in that email. You can change your password in a while through this process only if you can access your email account registered with WordPress otherwise it will be impossible to change your password through this method.

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Ninja like password changing method

If you are unable to access your registered email account then change it directly by modifying the database like a ninja. In this method you will have to interface with your database by using phpMyAdmin, an extremely remarkable feature of WordPress. You simply have to login and click on the Browse tab to get “users list” to locate the username of your account to change your password directly through your database. Then you will have to click to edit your username entry and scroll to the highlighted field of ‘User_Pass’.

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A page shown hereunder appears after clicking on ‘Edit’ button to allow you edit your username. The randomly looking text on the screen is the encrypted version of MD5 of your present password which you have forgot and wants to change. But you can use various methods to encrypt your new password given here.

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Use web service to encrypt new password

You can generate new encrypted MD5 password by using free web service like this. WordPress training suggests you to encrypt your new password easily by entering it in pain text and clicking on Encrypt button after selecting encryption type of MD5. You can copy and paste the encrypted password into the ‘User_Pass’ field stated above once the encrypted version of your new password is splited by the web service. Now you can easily use your WordPress password after saving it for future.

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Use phpMyAdmin to encrypt new password

You can use phpMyAdmin to change your password easily directly through your database. You have to simply enter in the user_pass field, the plain text version of your new password. Then select MD5 option from the left side dropdown menu and click on Go button. phpMyAdmin is thus instructed to encrypt your fresh password in MD5 format.

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Use SQL query to encrypt new password

You can easily reset your new MD5 encrypted password by executing SQL command console query UPDATE wp_users SET user_pass = MD5(‘newpassword’) WHERE user_login = “admin”. You can edit your new password in the newpassword’ string and user login names=e in admin’ before executing this query. Though it seems easy to encrypt your new password in MD5 format but it works one way only as it only encrypts your new password but can not decrypt your previous passwords. So you should keep you password safe and saved to avoid using all this exercise again and again.

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Ways to Install & Use the All-In-One SEO Plugin

Imagine that you have a blog being updated on a regular basis. Perhaps, you might want to secure more publicity for it as part of SEO promotional tactics. Focusing upon the exceptional features in this regard is very much important for you due to which organizing your blog preferences are easily possible to you as per the given situation. Checking out several other aspects without going through any major issues too is something what you need to prefer accordingly. Eventually, you are able to explore maximum benefits due to which the best results are explored as per the diverse needs you got on an overall.

Given below are some of the best advantages that you are bound to obtain for having an All-In-One SEO plugin for your WordPress blog as per the diverse needs you have got on an overall.

· XML support with all features included

· Excellent SEO support for specific posts

· Detailed focus upon canonical URLs

Checking out several such aspects will ensure that you come across numerous aspects that you eagerly expect on the whole. Eventually, you are able to experience more benefits with the consideration of specific features in an eventual manner.

Given below are the simple steps for completing the process of adding SEO plugin as per the diverse needs you got on the whole.

Install SEO Plugin With Automatic Plugin Installer

SEO plugin for multiple purposes could be installed in an effortless manner with the inclusion of automatic WordPress plugin installer support offered to you in a precise way. Eventually, you get to complete the process with the inclusion of various features on an additional basis that you anticipate the most.

Manual Installation Of Plugin For Effective SEO Needs

Getting the relevant plugin for your optimization requirements is something what you need to consider in case you are well aware of SEO prospects for your increased business advantages. Determining the best aspects is what you need to consider as per the given situation. All these aspects will let you obtain more benefits related to plugin installation manually.

Concentrate Upon The Activation Part Of Plugin

WordPress consists of a specific option titled “Plugins”. Access the same option for activating SEO as well. This will throw open a wide range of plugin features for SEO, which must be carefully used due to which you realize more benefits in an exact manner as you expect. Determining perfect quality features for your exclusive needs too is something what you need to prefer on an additional basis.

Make Relevant Changes By Accessing SEO Options

All In One SEO plugin need to be opened to find “General Settings” feature so that you could make relevant changes in accordance with the exact requirements that you got on the whole. Making your blog SEO complaint in an exact manner as you expect is something that is best possible to you in this context. All you find out and to explore the best features in accordance with the latest requirements you got.

Additional Benefits You Realize With SEO Plugin

Coordinating perfectly with the navigational links that you got for your website is something what you need to consider on an additional basis as per the diverse needs you got for sure. Determine the most effective strategy due to which realizing more benefits is possible to you as per the given situation. Eventually, you are able to maintain custom features in the precise way due to which more benefits too are obtained accordingly. Taking utmost care about what to include and what not for SEO purposes in future is important. However, you can make custom changes whenever you want.

Maximum security features too are automatically offered by the SEO plugin you include upon your WP blog because of which exploring more quality standards is easily possible for you. Dealing with the complex situations during which your blog is unable to bring in desired traffic is easily possible with the SEO plugin. Regular reports too could be generated based upon the results you have obtained in the past one week or past one month. Checking out umpteen such features in an excellent fashion is what you get to consider on an additional basis. All you need is to maintain the quality standards as per the blog requirements.

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How to Add Feedburner to Your WordPress Blog

Improving your WordPress blog in terms of interaction is best possible with the inclusion of numerous features that you eagerly anticipate. Adding the unique functionality of Feedburner will let you explore ultimate features as Free Email Subscription because of which you receive emails directly into your email inbox. The other benefits such as Email Delivery Time too could be easily noticed apart from Email Subject Details that you obtain automatically. Several such benefits could be explored in case you are wary of the latest options due to which organizing your preferences is easily possible to you as per the given situation.

Numerous benefits such as the ones discussed below too are available once the Feedburner has been setup in a perfect manner.

· RSS Feed could be easily setup by making use of feed burner due to which automatic updates could be realized easily.

· Free emails subscription service will be a unique advantage as you get to sort out your mails accordingly.

· Keyword optimization technique too could be best explored due to the inclusion of this unique service for your mails accordingly.

· Brand value too could be enhanced with the inclusion of major features as per the requirement.

Adding Feedburner To Your WP Account For Best Results

Picking up positive features in an extensive manner is something what you need to prefer in order to explore the best concepts in accordance with the diverse needs you got. The first thing you need to do is to add Feedburner to your Google email account by performing it in the below given way.

· Click open Google Feedburner page.
· Use your Gmail account name and password
· Copy your blog URL into the corresponding box

Follow this process for adding the account to your WordPress account for best results.

Specify Domain Name Smartly To Match Your Blog Name

Increased optimization results should be obtained in whichever tasks you perform online. For instance, your blog name should match your feed name in an exact manner so that it could be more advantageous to you in experiencing the best results in an extensive manner. Trying out certain examples that are already included online will prove to be more comfortable for you so that you could obtain the desired features in an innovative manner as you expect throughout. Dealing with numerous aspects in a creative fashion is what you get to experience in an exceptional fashion.

The next page is about the message that displays that you have successfully added feedburner to your account. Now, you can directly access FD feedburner plugin from your WP account to realize the desired prospects by directly syndicating all the posts in the form of emails to your account. Perhaps, you can prefer previous emails as well in order to obtain the best results as per the given situation. Exploring several such features in an authentic fashion is what you get to realize with the inclusion of those creative prospects as per the given situation. Getting across numerous concepts as those will help in increasing your WP publicity standards to a further extent.

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Additional Features That You Need To Consider Before Adding

Checking your blog status so that it is in active mode. There might be technical issues that you might experience in case the feedburner has not been added properly. Implementing the best concepts in this context will let you explore valuable strategies that are known to offer additional publicity in an effortless manner. Allowing your contacts to take advantage of your blog by going through each and every post in detail will prove to be most helpful in accordance with the diverse needs you got on the whole.

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Free feedburner setup is a simplified process that let you associate key updates on your blog mostly about the posts through emails in an exclusive manner. Determining the content value by going through the subject details will let you experience all those benefits that you anticipate on an overall. This is a proactive feature allowing you to get in contact with your readers, blog visitors and other bloggers in an effective manner as per the diverse needs you got in an eventual fashion. More details and updates could be obtained online representing your preferences in an ideal fashion.

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How to Place an Adsense Ad In Your Blog Post

Many website owners want to monetize their websites by using Adsense program. This is a very famous program that is available on the Internet. It is created by Google to support all website owners who want to earn money from the Internet easily. This program can give significant income for all website owners who have a lot of traffic coming to their sites. However, not all people know how to install the Adsense ad in their blog post. Here are some simple tips that people can follow, so they are able to place this ad on their sites easily.

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1. Apply for Google Adsense

This is the main step that people have to do when they want to install an Adsense ad in their blog posts. Google Adsense opens its membership for all website owners who want to earn money from their sites. It is not difficult to apply for this program. Make sure to have proper and enough content, so the application can be approved easily. In most cases, Google requires all website owners to have at least 5 posts or pages before they can apply for this Adsense program. The application usually takes about 2 – 3 days before it can be accepted.

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2. Configure the ads

Once the application is accepted, all users are able to get access to the ads configuration page. In this page, people are able to manage their ads easily. There are several things that should be configured, including ad size, ad content, filter, and some other important things. It is not a difficult task to configure all important things in this Adsense program. This configuration is an important step for all website owners. It is going to determine the Click Through Rate (CTR) of any ads from the Google Adsense. High CTR may increase the probability of getting high income.

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3. Get the HTML code

This is another important step that people have to do before they can add an Adsense ad in their blog posts. They can simply get the HTML code from this program. When people want to insert ads to their sites, they have to input this code to their sites. When people press “Get Code” button, they are able to see all HTML codes that are used to display Adsense ads in any sites. People can simply copy the whole code to their sites. This step is very important to display this advertisement in the blog post. People shouldn’t leave any codes without their knowledge.

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4. Install the code on the website

After copying the code, all users are able to paste this code to their sites. It is not difficult to insert this code on the site. Some people usually input this code on the sidebar. Using the widget is believed to be the easiest way to insert Adsense ads to the blog post. People can visit “Widget” setting area to input this code immediately. Some people also want to insert these Adsense ads on their blog posts. They can simply enter the HTML mode for their blog posts before they can insert the HTMl code for these ads.

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5. Use plugin

WordPress becomes very popular because of its plugins. There are some great plugins that are available for all users. People can use certain plugins to insert Adsense ads to their sites easily. Google Adsense Plugin is believed to be one of the most popular tools that people can use today. Many people are able to use this tool for installing Adsense ads without learning about the HTML code. This plugin should be installed properly before people can use this tool for managing their Adsense ads easily. This plugin allows all users to customize their ads quickly.

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This WordPress training is specially created for all people who want to learn about Adsense program. This program is very suitable for all website owners who want to monetize their sites easily. This program offers many benefits for all members. WordPress is a famous platform that can be used easily. Many people are able to install some Adsense ads to their blog posts easily without having any issues. When this business opportunity is used properly, it is going to give the best results and benefits for all website owners. Visit the official site of Google Adsense to learn more about this program.

How to Transfer Content from Blogger to WordPress

Many bloggers start out with an urge to write without a clear idea of their options when it comes to content management. They usually choose a platform like Blogger, and it works fine for them – for a while at least. However, after some time they frequently find themselves pushing against the limits of the Blogger’s capabilities and wanting to get more control of the experience they provide to their visitors.

That said, there are several reasons why you may opt for WordPress over dull Blogger:

– WordPress has more flexibility and plug-ins. There are thousands of free WordPress plugins that can add a million different features to your website, from photo galleries to SEO optimization plugins.
– Google can delete your Blogger blog any time and you would not be able to do anything about it. As you own the content, you have complete control over your website. In other words, when your website is hosted on Blogger, they have the control your content.
– Your website will not be blocked in schools
– You can design your blog the way you want. There is also a wide selection of templates.

Since you own the template, you can edit your favorite template with ease.

The only drawback that you might come across is that you have to set the categories all over again. However, if your old and new blogs have same category settings, you do not have to worry as WordPress will map each new imported posts to their corresponding categories. Moving Blogger blog to WordPress platform is easy and you will not need WordPress training to complete this task. Convinced yet? Let’s get started.

Preparation

In the first place, it is best to prepare just in case something goes wrong. That said, it is best to export your blog so you can have a back up. In order to back up your Blogger blog, log on to your Blogger dashboard and follow the following path: Dashboard > Settings > Other > Blog Tools > Export.

The second thing you need to do is to log on your hosting account, where the WordPress blog will be hosted, and add your domain in your cpanel. Install a fresh, new WordPress on your cpanel. Install it with a www prefix as Bloggers uses a www. After the WordPress installation is finished, you can see your blog on the WordPress platform.

Migration process

After you have successfully installed the WordPress platform on your new domain, log in to your dashboard. To help you out, you need to type www.yournewblog.com/wp-admin in the browser URL bar in order to access the dashboard.

Now, you need to install the Blogger Importer plugin.

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Simply, on the left sidebar in your administrator dashboard look for Plugins menu. Click on Plugins > Add new and in the search bar type in “Blogger Importer”.

Install and activate the plugin.

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If you didn’t activate the plugin during the install, make sure the Blogger Importer plugin is activated this time. You can do this from the sidebar. Just go to Plugins > Installed plugins and click the Activate button under the plugin’s name.

The plugin is now located under the Tools menu.

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Follow the path Tools > Import and in the main window click on Blogger. Now, you will be asked to authorize your Blogger blog in order to be able to move the data (think: posts, images, files…).

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Make sure that your Blogger account is logged in. Authorize the transfer by choosing the blog that you want to important. Wait a bit.

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And now, you are done!

Fine tuning your blog

Of course, you may want to apply some changes to your new WordPress blog.

For example, you might want to convert some of your Blogger tags into WordPress categories. Go to this path Import > Categories and Tags Converter and choose the tags you want to convert.

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Additionally, you might want to change the permalink structure. As Blogger uses .html, you may want to change it to standard WordPress links.

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Under Settings menu, select Permalinks and then choose the “Custom Structure” radio button. Paste in the text bar next to the radio button this piece of text: /%year%/%monthnum%/%postname%.html

Congratulations! You have migrated and fine-tuned your content on your new WordPress blog.

What is the Best CMS Platform for SEO?

3d man and cms cubes

Focus Keyword– best cms for seo
SEO Title– What is the Best CMS Platform for SEO?
Meta Description– Uncover some of the most important features that you should be on the lookout for when searching for the best cms for seo that will be used for your site.
Before you even think about SEO it is important to have web content and for most companies, the foundation of the content is the website. There are very many businesses that make the mistake of considering SEO after they are already done with the website something that can hinder ranking goals. SEO is something that needs to be considered when you first start out on the online journey and most importantly when the website is being constructed. To maximize the potential of your site’s SEO, you need to work with the best cms for seo as this helps you have the ability to create, manage and also distribute content on the web. Depending on the site that you are working with, it is important to note that there are different types of CMS you can work with as one size does not really fit all. Some of the factors that you should consider however to land on the best cms for seo include:

Indexing and spider accessibility 
The CMS that you opt to work with should offer your site crawable navigation so that search engines are able to access various section of your site adequately. It should also have canonical tag definition as this is one of the most flexible easy to deal with potential duplication issues. The CMS should also have WWW/non –www redirects as this offers solutions that allow 301 redirection of the non www URLs to www option. In line with this it should also have robots.txt that is editable as this gives the search engines instructions on how to crawl the site. In addition to this it should also have page level meta robots tags that give you the ability to manage indexing of various pages within the site. It should also be optimized for site speed and page size and control over the URL directs in addition to customizable navigation/internal links.

Relevancy 
The best cms for seo should also be relevant and some of the features that you should look out for include:

Editable content– this should be possible on each and every page and each page needs to have high quality content that includes the keywords.

Customizable heading structure– this enables you to maintain a coherent and complete structure through the site accommodating any keyword that you would like to target.

Customizable meta data and titles 
The CMS build should offer users ability to amend meta description and titles.

Multilingual support/geographic targeting– the ability to target various geographical locations is a very important function of CMS.

Internal blog posts, sharing and comments– content creation and blogging are vital for websites that are looking to display organic and consistent growth. The CMS you opt to use should allow growth.

Authorship– the CMS you opt to use should also have publisher and author tags.

User generated content– the CMS should allow UGC as this is also very important when it comes to rankings.

Architecture 
You also need to look at the architecture when looking for the best cms for seo and some of the vital features to be on the lookout for include:

Search engine friendly URLs that are customizable– this is very important as it is a strong indicator of content found on web pages.

Breadcrumb navigation– this is important for easy navigation round your site for both Google and users.

Pagination handling– this helps to avoid duplication issues and it also helps spiders to understand sequence. This is especially important for e-commerce sites where it is used to limit the number of the products that are visible on one page.

Custom error pages that have correct server responses– this helps to create better user experience to make sure they do not have to deal with broken links.

Google webmaster tools and analytics set up– this helps you to get valuable visitor statistics that can help you know if your SEO efforts are a success.

Bonus features 
The best cms for seo should also come with additional bonus features that help users get better experience. This includes things such as social sharing &integration as this helps to increase the visibility of the site. Microformat data which helps the site to take advantage of structured data that is relatively simple as it adds functionality to the CMS and it can be utilized in a consistent and efficient manner.

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