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BigCommerce VS Shopify Which Is Better

A popular topic of discussion amongst online business owners and aspiring entrepreneurs revolve around the merits between BigCommerce and Shopify. Which is better for the user? Which should they consider using? Before going any further, here’s some information to shed some light upon the topic:


When it comes down to price, both BigCommerce and Shopify are considerably more affordable compared to other Ecommerce solutions out there. However, there are certain key price differences to address between the two as well. Both Ecommerce solutions offer payment on a monthly basis based on the plans that are used.

Shopify offers up to 4 pricing plans, with the basic plan being priced at $29 per month and offering features like unlimited products, selling through social media (Facebook, Twitter, Pinterest), selling through online ecommerce stores, 24/7 support, simplified buy buttons that can be placed on all websites and more. BigCommerce offers up to 3 pricing plans, with the basic coming in at $30 per month. The basic plan from BigCommerce offers unlimited products, 24/7 support, reporting tools, shared SSL certificates and more!

When it comes to price, both ecommerce solutions are ranged about the same. The deciding factor would then fall on your requirements- do you need an entire ecommerce store or would just a buy button suffice? If the latter is the case, you can opt for Shopify instead.


Taking the design aspect in consideration, Shopify takes the lead with more than 100 and counting Ecommerce templates for users to choose from. Easily accessible through the official Shopify theme store, users can filter through templates easily and locate templates that are optimised to cater to their specific market. All Shopify templates are mobile responsive and work great on multiple devices, with a free range of control over design HTML and CSS. Shopify even has a drag and drop editor for simple customisation, which is a great source of convenience to all who lack background knowledge in website design.

BigCommerce on the other hand, does not own an extensive library of design templates like Shopify does. Not all of the templates found in BigCommerce support style editors or are mobile responsive, which can pose a problem for website owners since they put a damper on user experience. While BigCommerce templates also grant users full control over HTML and CSS for customisation, Shopify is still superior in terms of simplifying the whole process without compromising on functionality.

Product Management

Each ecommerce solution specialises in different areas when it comes to product management. Shopify offers a wide range of capabilities when it comes to adding new products, capable of generating individual parameters for products and facilitating customer conversion with important buying information. Website owners are given access to all of the important features one needs in order to succeed and run their store smoothly.

BigCommerce is also user friendly when it comes to product management. However, if one were to take a closer look, it is evident to see that the fields they provide are a fraction more complex. BigCommerce allows users more options for setting details but they also contain multiple features that may be dated since not all business owners require certain functions anymore.

At the end of the day, both Ecommerce solutions have their own winning points. However, if you are a beginner in website design, it is important for you to be able to achieve a simple functioning layout for your website. If you are looking for an Ecommerce solution that is not only pleasing to the eyes but also easily customisable, you should try Shopify. If you are an experienced web designer yearning for growth and unrestricted special features, then you should try out BigCommerce instead.


How To Create Abandoned Cart Emails in MailChimp

Abandoned carts are quite a common sight when it comes to online shopping. In order to encourage buying conversions, one can actually make use of this opportunity to send abandoned cart emails to potential buyers. If you intend to use abandoned cart emails, here is how you can make use of Mailchimp to craft and create them today:

Before you begin, make sure that you at least have an author or higher user level since this requires the use of some paid features. You will be required to have ecommerce data from MailChimp for Shopify, MailChimp for Magento or MailChimp for WooCommerce. An alternative option would be custom API 3.0 integrations. You will need to first connect your Ecommerce store to your MailChimp account before you are able to create your abandoned cart emails. To reduce spam, you will need to disable abandoned cart automations that have been created outside of MailChimp.

Once you have met all the requirements, you can begin by adding automation. Look for the automation page and choose add automation to locate the abandoned cart email and make the selection. This should enable a pop up modal where you can then choose your ecommerce store from within the menu. Once done, choose next and open up your abandoned cart email settings. Look through the checklist and perform the necessary amendments to the automation. You will then be required to set a delay time for sending delay of the email (when the abandoned cart email will be sent to the customer after they have left their cart).

Select the edit recipients option to pull up the relevant information and locate the hours drop down menu. You will then be able to choose how long you wish the delay to be and save the settings. After doing so, you can proceed to customise the design for your abandoned cart email. A good recommendation would be to make full use of the abandoned cart templates available, or any other drag and drop templates that contain cart content blocks.

Search for the content section under your checklist and choose design email. Choose the relevant email templates you want and make the relevant changes before previewing it. Once it is ready, click on save and return so that you will be directed back into the checklist. After finishing and making sure your abandoned cart emails are ready for sending, activate it by choosing start sending. Customers who have items in their shopping cart will not be able to successfully receive abandoned cart emails.


Boost SEO Performance while Reducing SEO Costs Using These 5 Steps

A good SEO performance does not always have to come at the exorbitant prices. There are actually ways SMEs and other online business owners can improve their website’s SEO performance without having to spend more. If you are looking to maintain and improve the quality of your website SEO, here are 5 steps you can undertake:

1. Ad Group Refining

Take a look at your PPC campaigns and pay attention to the consistent results you are achieving. Identify what your ‘top performers’ are and look for areas that have fallen short. To save yourself from constantly racking up on expenditure, shift your focus to high performers instead. Before you do however, make sure to use information from different ad variations so that you can better pinpoint the selling points that are working best for you. Look at your profit margin and consider your CPC. Make sure that the latter does not exceed the former. Make sure to monitor your ads regularly to avoid burning through your target expenses.

2. Hyper competitiveness for keywords

While it’s true that certain keywords generate a staggering amount of search volume compared to others, it is prudent to avoid them if they are highly competitive. The higher the competition, the more you will have to shell out when it comes to pay per click. Bear in mind that high search volume does not guarantee a high conversion rate. So make sure to aim realistically for strong keywords that are reliable and affordable. You do not need to place focus on keywords solely since relevancy can also help bump your website up the search engine rankings.

3. Competition

Knowing your competition earns you an advantage when it comes to research and planning. By using your competitors’ ads as reference, you will be able to gain insight on what is lacking from your own advertisements, what you need to retain and what keywords they are bidding for. Armed with this knowledge, you can come up with better and more concise SEO strategies to keep staying in the lead when it comes to PPC ads.

4. Misleading Ads

Misleading ads are the worst possible mistake any advertiser can make. Not only will it cause poor impressions to those who click on the advertisement, it will also result in a high bounce rate, as well as high expenses with little rewards. Your website ranking will also take a nosedive since this reflects negatively on it’s relevancy. Be honest with your ads and allow potential customers to understand what they are getting into, they will be more likely to heed your call to actions if you deliver as promised.

5. Keyword variations

Make sure to use keyword variations to your advantage, especially when it comes to keyword matching. You need to know the difference between each keyword match and how/when you can use them. Broad match keywords are ideal when you want your ads to show when similar phrases or variations of the keyword is used in search, exact match is what you want as well. However, negative match keywords should only be used when you don’t want your ads appearing somewhere.


5 Shopify Configuration Tips To Make Use Of

Proper configuration is essential to keep your Shopify Ecommerce store running in optimal efficiency. You want to encourage potential customers into purchasing your products or signing up for your services by enabling the best customer experience through your online store. Here are 5 Shopify configuration tips that can help you do so:

1. Manage Currencies

Access your Shopify dashboard and look for the themes tab. Choose customise theme and look for currency options. Choose if you want to display your currency selectors on your Shopify stores, choose if you want tp set up the money format for displaying prices (with or without currency codes). Remember to set default currency for your store.

In the appeared section you may choose whether to display currency selector on your store front-end or not, change money format to display your prices with/without currency code (e.g. $10.00/$10.00 USD), add/remove currencies in currency selector drop-down and set default currency for your store. Click on publish changes to save whatever has been made.

2. Manage Banners

Locate the themes section and choose the theme you are currently using. Click on customise theme to open it and search for custom blocks. This is where the banner settings are. Choose the file button under Showcase to look for your image and upload it in. Once you are finished, choose publish changes and open the Home page again to see if the changes have been applied.

3. Slider Options

Slider options can be accessed through the page source. Locate the script that initialises sliders and make use of the template files to change your slide configuration values. Open up your admin section and choose themes. You will then be able to edit files according to what you want applied in your Shopify store.

4. Featured Collection

Locate the online store section of your Shopify store. Look for the themes option and choose customise. Scroll through the options list and select the layout/content settings to access the drop down menu. Look for Homepage products collection and choose that. Once you have done so, choose from the list of collections available to feature one. Once you have done so, save the changes- you should have successfully set your collection as featured in your Shopify store.

5. Google Map Location

Locate the settings section and search for store address. Take the opportunity to fill in all of the relevant information about your store before you choose to save. This will successfully save your address and become the address that will appear in your subsequent invoices. Take the time to make amendments to the store location on Google Maps too. Locate the pages section in your Shopify admin panel and choose the contact us page. Click on the right brackets of your content field to check the source code- you will see iframe with content. This is the content that defines your Google map address. Get your new code for your custom location and go to Google maps so you can paste your address into the search bar and select the round wheel on the bottom right of the page to share and embed the map. Select embed map when the dialogue box shows, copy the iframe source code and replace it on the contact us page. Save once you are done.


Connect MailChimp Forms To WordPress In 5 Steps

Easily consolidate and keep track of information gathered from potential clients by connecting MailChimp forms to your WordPress website. Ensure that all data gathered are up to date and accurate so as to better make online business decisions. Here are the 5 necessary steps one must undertake to successfully connect MailChimp forms to WordPress:

1. Approach

Before you begin connecting MailChimp forms to your wordpress website, you have to understand that the methods of doing so changes depending on whether users are using WordPress.com or WordPress. Org- mainly because these two platforms have their own differences. The former is a web platform that is hosted by other service providers whereas the latter is a self-hosted more customisable platform for users who need more flexibility. You will need at least a manager level of access to information in order to make changes.

2. Back Up

Just as a general safety measure, it would be ideal to save, update and back up your current wordpress files before attempting to add in more changes so that you have something to fall back onto if things do not work out well. Make sure you have an up to date copy of essential website data before you proceed with connecting your MailChimp forms.
3. WordPress Hosting

The wordpress websites that are usually hosted by WordPress themselves will usually have limited ability when it comes to editing the codes of their wordpress websites. This is due to the fact that most of the essential functions in wordpress hosted websites are maintained by WordPress. To link your MailChimp form to your wordpress website, copy the sign up form URL from MailChim’s form builder and insert it into the main navigation, sidebar and footer.

4. Self-Hosting

If you are hosting your own website, then you have more customisation ability. You will be able to use HTML edits, plug ins, embedded forms, form URLS, advanced features and more! To save yourself from a lot of trouble, you can install a signup form plugin. The plugin essentially facilitates the installation of MailChimp signup forms into your wordpress website, enabling users to fill in and access your forms without having to leave your website. You can also embed Mailchimp’s form into your website by pasting the codes into your website’s HTML.

5. Test

Once you have finished making the relevant changes, make sure to test your sign up forms out at least once through different mediums (laptops, pcs, phones etc) in order to make sure that it is working seamlessly. If done right, the sign up forms should be able to be accessed and used with little to no trouble at all. Take into account that your MailChimp forms are easily interacted with and customers could fill in their information without trouble as well.


Dominate Local SEO Results In 5 Evolving Steps

Reach the top search engine search engine rankings and maintain your position by consistently applying these 5 SEO steps! Evolve your SEO along with the changes in search engine algorithms and don’t be afraid to run tests in order to plot your next step. Here are 5 steps you should be taking in your process of reaching the top position:

1. Google Local

Despite popular belief, Google local is still important when it comes to local search. Make full use of your advantages by claiming your Google My Business page and be sure to fill in all the relevant fields with as much information as you can- anything that potentials can identify you with. From logos, to addresses, business hours, descriptions and business types. This information not only helps Google differentiate you from others who do not have verified listings, they also earn you a better chance of your business page showing up in local search results. Besides, it is this information that customers need while on the go.

2. Citation Listings

Make use of formal and trusted online business directories for citations. The more your company name appears in local business listings, the higher chances of earning relevancy you will get, thereby increasing your local rankings. Make sure to use the NAP format when submitting those listings and do your research- you want high quality and trustworthy online business directories. Shady directories can actually cause adverse effects to your SEO instead.

3. Content

Writing content designed for and targeting the local markets can greatly boost viewer interest as well as relevancy. If you want to be able to compete locally, then focusing on producing local content is imperative. Writing news on current local affairs, events, activities, and other relevant matters that concern your country and surrounding countries can prove to encourage local interest. What’s more, include local based promotions and specials to really improve customer conversions.

4. Keywords

With content comes keywords. Keyword research is one of the most essential parts of SEO after all, so make sure to do research and include city or country specific keywords throughout your website as well as your content. This will earn you a higher chance of being included in higher local search rankings after you web pages have been indexed.

5. Reviews

Relevancy and quality are two of the most important factors when it comes to ranking in search engines. What better way to prove your reliability as a business than to have customer reviews? Not only will it gain the trust of customers and encourage potential customers to use your services, they also correlate to higher local rankings. Make sure you have a variety of reviews from different sites like Facebook, Yelp or even your Google business page.


Level Up Your Email Marketing With These 5 MailChimp Templates

Appeal and improve the opportunity for conversion by strengthening your email marketing strategies. If you are using MailChimp, there are actually templates that you can make use of to further draw your online subscriber’s attention in and encourage them to heed your call to actions. Here are 5 MailChimp templates to consider:

1. Supra

Get all your requirements met with Supra today! Supra contains an extensive amount of more than 20 unique email templates that users can choose and customise with. If you are looking for pre-built templates, this is one of the best options that are currently available. What’s more, Supra also has ready made templates that can be used for crowdfunding, order receipts and other important activities!

2. Omail

Omail is a good Mailchimp email template that comes with highly customisable options. With a staggering amount of 200 distinct modules and 20 multipurpose templates that are ranged from different categories to meet different needs, Omail’s range of accessible resources is hard to miss. If versatility and range is something you favour, Omail is the right email template for you.

3. Moka

If you are looking for something more traditional, professional and business focused, Moka is the right email template to pick. Moka contains sections for users to describe their services, highlight important points and even shine their focus on specific top selling products. Moka also comes in a wide range of different colours and variations so as to be able to match brand identities.

4. Fountain

For users who prefer elegance and simplicity, then Fountain is a good choice to consider. Fountain is a beautiful email template that does not subtract focus on the showcase of your brand/products/services even with it’s implementation. Rather, it is designed to complement your contents. Fountain contains 40 draggable modules and above but their aesthetic is constant.

5. Multimail

Multimail is one of the best email templates for MailChimp, with a standard of 10 multi purpose email templates and over, all designed to fulfill multiple uses. In addition, Multimail also contains 179 modules for creative experimentation.


5 Ways SMEs Can Use SEO To Compete And Succeed

When it comes to online advertising, everyone has an equal chance at succeeding- as long as they strategise and play their cards right. Small and Medium enterprises earn just as much opportunities to compete with their bigger competitors as long as they place in effort in their marketing and advertising practices. One of the best weapons an SME can use to gain leverage would be SEO. Here are 5 ways you can use SEO to stand out in this competitive industry:

1. Keyword targeting

SMEs stand a higher advantage over keywords as well since they are in the ideal position to be targeting keywords that bigger businesses are unable to compete on. For example- keywords that are indirect paths to ROI. SMEs stand a higher chance targeting certain long tail keywords, comparison keywords, and even editorial keywords. The types of keywords that bigger competitors hold a bias against can be just the edge you need to climb higher in addition to your own target keywords.

2. Content

SMEs are generally better able to provide more value with the content they produce. The more relevant your content, the higher and better chances you have at ranking higher compared to others. Target the right keywords and key on producing useful keyword rich content so that you will be noticed even more. Content is something that can be helpful when it comes to judging your quality score, thereby reducing the amount you have to spend for keyword bidding.

3. Flexibility

SMEs are generally given more creative space for exploring outside of set boundaries. Smaller corporations are able to run with ideas and execute ideas to test out things/strategies with lower risk. With less distractions, SMEs can choose to focus on different priorities at a time and manage that, but they can also choose to focus on SEO strategies, thereby getting more done compared to larger teams who need to go through multiple layers of management for approval just as long as everyone is in agreement.

4. Backlinking

Both on page and off page SEO strategies are essential to success in online advertising. SMEs have more range in exploring backlinking and other healthy link building strategies. It doesn’t matter that they are a small scaled business. As long as they backlink and advertise with reputed and well accessed sites, SMEs will still be able to get the views and interaction they require to make things work.

5. Closer Customer Relations

SMEs are at a bigger advantage when it comes to building up authenticity and niche appeal. Due to their scale, SME business owners are able to build closer and more direct relationships with key individuals, both personally as well as on social media. The interaction can set potential customers’ hearts at ease since they are able to understand that the SMEs are well reputed and trusted amongst other corporations in the industry, thereby making them more willing to seek the services of the SME. This will amplify organic reach for content and gain visibility based on keywords.


Get Started with MailChimp Email Marketing Using 5 Steps

MailChimp is one of the most popular email marketing solutions there are out there for aspiring entrepreneurs and business owners. With it’s easy to use interface and features, MailChimp has brought about so much benefits to it’s users. If you are thinking about using MailChimp for yourself, then here are 5 steps to undertake in order to get started with email marketing:

1. Set Up
The first step is always to begin with setting up a free MailChimp account for your corporation. You will need to provide an email address, come up with a username and password so that you can receive confirmation emails to activate an account. Make sure that your password is not the same one you are using for other important accounts and come up with a secure enough password to use. Once you have received the confirmation email and followed the instructions, you will be able to begin accessing the dashboard.

2. Email List

The second step would be to create an email list. When naming the list, understand that this will show up for your subscribers so something professional is ideal. “[website] newsletter” is a generally good recommendation. You will then be prompted to create an email address for the from section. This address shows up as the sender in the inbox of your recipient. Continue on to address how the recipient signed up to be on your mailing list to prevent yourself from being reported as spam. Fill in the rest of your information and choose Import subscribers or Add subscribers to add your existing contacts.

3. Sign Up forms

Sign up forms are the forms that will appear on your website when encouraging people to subscribe to your corporate newsletter. To create a sign up form, look for the Lists option and use the drop down menu to choose sign up forms. You will then be prompted to select the type of sign up option you want. You can choose to customise your own sign up form under general forms. Take some time to customise the sign up form in a manner that is simple and easily understood, once you are done, you will be able to add your form into your website either through plugins, manually embedding HTML, or any other integration solution.

4. Create Campaign

Now that you have everything set up, create your email campaign. Choose the Create campaign option from your campaigns menu and you will be able to choose between a list of campaign types ( regular, plain-text, A/B split and RSS driven). Go for the regular campaign to familiarise yourself. Choose the mailing list you want the email to be sent to, come up with a campaign name and email subject. You can then set tracking options for your campaign and even connect it to third party analytics like Google for data analysis.

5. Create Template

You will then have to create a template for your campaigns so that your emails look professional and sleek. MailChimp allows users to do so easily with a fully customisable drag and drop editor. You can look for templates to use under the templates menu. Customise until you are satisfied and send yourself a test email to check out the final product. Once you think everything is completed and ready, you will be able to send it out.


5 Popular Shopify ECommerce Themes To Use

Simplify your struggles by easily achieving both function and appeal at the same time. If you are new to Shopify and the website design, you can save yourself a lot of grief by using Shopify ECommerce templates. Here are 5 ideal and popular Shopify ECommerce themes that you should consider using:

1. Boundless

Boundless is the theme all minimalist lovers would enjoy. This Shopify theme places emphasis on photography with it’s ability to showcase large high-resolution product images. Collection images can also be presented in full width using a grid layout, with easy navigation since menus are fixed to the top of the page even as users scroll down. What’s more, Boundless is search engine optimised with free theme updates and a mobile friendly design interface.

2. Responsive

With an impressive 100% positive rating out of 240 and counting votes, Responsive is a sleek and elegant shopify theme that supports and adjusts to a wide range of screen sizes. Featuring full width banner images and video slideshows, a multi level drop down menu, collection specific sidebar menus, social feeds and product zooms, Responsive is an excellent theme to be trying out for users looking for something simple yet sophisticated to try out.

3. District

If you are looking for a Shopify theme to draw attention to your featured products and collections, then District is definitely a theme to consider. District allows users to promote their latest sale/promotion at the top of their home page, showcase their products in a slideshow, use full screen promotional pop up messages, and more! What’s interesting to note is that District is also capable of helping users promote their story by featuring videos on their store homepage.

4. Envy

Envy is a Shopify theme that promotes a clean promotion and feature-friendly template. Much like District, this theme also allows ful lscreen promotional marketing pop ups with slide shows of top selling products. In addition, users can also make use of multi-level drop down menus for navigation, update customers through an instagram feed, allow extra product details with product zoom and enjoy free theme updates.

5. Weekend

Weekend is a grid style theme that focuses on product imagery so if you want immediate focus to be drawn upon your products, this is the theme to use. A grid style layout is ideal when it comes to featuring products, posts and promotions at a quick glance. Customers can also make use of quick view to take in your product details without having to leave the page they are on since it produces in a pop up. Your photos will also be showcased in high resolution as Weekend is optimised for larger product images.

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